Cox Communications Offers Wi-Fi Hotspot Access

Cox Communications says its customers with its Preferred, Premier or Ultimate High Speed Internet service now have access to the nation's "largest Wi-Fi network,"  with public hotspots strategically located in high-traffic areas such as restaurants, malls, sports arenas, parks and beaches in cities like Washington D.C., Boston, Richmond, Philadelphia and San Francisco.

Some would argue that Wi-Fi hotspots have become the preferred way U.S. cable operators attain relevance in the untethered access business, even if they do not directly own full mobile networks.

To be sure, enabling such public hotspot access also creates additional value for the high speed access services cable operators have relied on for revenue growth.

But today’s proliferating tablet and smart phone installed bases, all enabled for Wi-Fi access, create potential new revenue models for any number of ISPs. Though creating direct revenue models remains a challenge, ownership of extensive public Wi-Fi hotspot networks creates at least a potential business for mobile and untethered device data offload, even when a cable company does not own the actual direct revenue relationship with the mobile customer.

The issue, as always, is to create a viable revenue model for a public Wi-Fi hotspot business. Some of the benefits are indirect and valuable, even when not creating a direct revenue model. Lower churn, higher customer retention and higher retail rates for one ISP service compared to another are some typical value drivers for an ISP.

And some think it also increasingly will be possible to create Wi-Fi-dominant untethered access models, especially as Internet access becomes a dominant underpinning for Internet application businesses.

For cable companies, extending the range of any future video business beyond the home could provide a direct or important indirect value driver.