Why U.S. Cable and Telcos are Chasing Home Automation and Home Security

There are a couple of reasons why telcos and cable companies in the U.S. market are putting sales effort and development effort into the home automation and security businesses. First, such businesses, while perhaps not of so much interest in a pre-Internet era, and in an era where other revenue opportunities simply were vastly larger, have become more important as legacy revenue sources have begun to wither.

As a line extension using the core features of telco and cable access networks, home automation and security offer a logical way to add more application value to an access network.

Also, the change in access from narrowband to broadband mean some new features, especially the use of cameras, now are possible.

At the same time, the availability of tablets and smart phones might dramatically affect the ease of use, as well as value of home automation and home security systems.

At the same time, the better technology now available to support alarm systems, surveillance systems, intercom systems, access control and energy management services are key changes on the supply side of the business.

Simply, broadband access, Internet Protocol and easy to use mobile and untethered devices increase capabilities and ease of use in new ways.

Security, as such, is becoming a huge market worldwide, as well.

And the U.S. market is among the most lucrative globally. In terms of revenue generation as of 2011, North America held the highest share of revenue, at about 56 percent, followed by Asia-Pacific at 28 percent, according to Marketsandmarkets.com.

Among the various end-products used for home security solutions (electronic locks, sensors, alarms, cameras, panic buttons), cameras are observed to be the most potential product market with a market share of approximately 27 percent as of 2011.

By definition, camera security requires a broadband connection. Revenues for suppliers of security systems, energy management systems are estimated to grow between 25 percent and 31 percent annually between 2012 to 2017, Marketsandmarkets has estimated.

The global home security solutions market is expected to grow from $20.64 billion in 2011 to $34.46 billion in 2017 at a compound annual growth rate  of 9.1 percent from 2012 to 2017.