No Surprise: Amazon Fire Binds Users to Amazon Ecosystem

If you use a Kindle, you'll get the app environment the Amazon Fire represents. The Fire is heavily integrated with Amazon Prime, Apps and Kindle. That's an advantage if that is what you want. But it means the Amazon Fire will not be as useful if what you want is an unbundled experience. 

Amazon Fire was designed to make it easy to spend money with Amazon. For example Firefly, an onboard app, scans objects or listens to songs, then finds them in Amazon’s immense retail and digital content so you can buy them. 

The Fire’s biggest drawback, at least for Android fans is lack of access to Google app store products. 

All that is by design. 
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