Not content to battle for phone accounts, T-Mobile US now has launched a promotion aimed at snaring more tablet accounts.
T-Mobile, starting September 3, 2014, will allow any Simple Choice customer to add a tablet to a postpaid Simple Choice phone plan for $10 per month.
T-Mobile US also will match the customer's 4G Long Term Evolution data plan, up to 5 GB a month.
For example, a customer with a Simple Choice smartphone plan with 5 GB of LTE data can add a tablet with another 5 GB of data set aside for use on that tablet, for just $10 per month.
That particular promotion is significant because, in recent quarters, all four leading U.S. mobile carriers have added net new accounts on the strength of tablet activations.
T-Mobile US, meanwhile, arguably has had the lowest amount of activity in that regard.
So the tablet promotion serves two purposes, bringing T-Mobile US up to parity with tablet adds by the other three leading carriers, and also helping T-Mobile US maintain its net new customer momentum, since growth now is driven by tablet connections.
T-Mobile US has lead net addtiions since the first quarter of 2013, though both Verizon and AT&T have gained as well. Sprint and the mobile virtual network operators have lost customers.
source: Telco 2.0
Tuesday, August 26, 2014
T-Mobile US Promotion Attacks Tablet Segment of the Market
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
Subscribe to:
Post Comments (Atom)
"Tokens" are the New "FLOPS," "MIPS" or "Gbps"
Modern computing has some virtually-universal reference metrics. For Gemini 1.5 and other large language models, tokens are a basic measure...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Who gets to use spectrum, and concerns about interference from other users, now appears to be an issue for Google’s Project Loon in India. ...
No comments:
Post a Comment