Reliance Jio Infocomm has signed up 16 million customers (net new accounts) in its first month of full commercial operations since September 2016.
Reliance Jio has been offering free services for free to anyone signing up before the end of the year, including four gigabytes (4 GB) of free 4G data each day, as well as unlimited voice calls until December 31, 2016.
Customers will begin paying for data charges in 2017 but domestic voice calls will continue to be free.
Also, subscriber identification modules (SIMs) are being given away for free to customers of the 4G-only new service. So the issue for Jio is how many of its customers will stay with Jio once the free data period ends.
There already are more than one billion mobile subscribers in India, so Jio potentially has gotten something like 1.6 percent market share, assuming it attracted no “mobile for the first time” accounts, and only shifted demand from the other existing carriers.
Observers are watching to see how much market share Reliance Jio will take in the first year and first few years after that. Some believe Reliance Jio will get about 10 percent to 12 percent mobile subscriber share over three to four years.
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