Half of U.S Mobile Consumer Time is Spent with "Communitainment" Apps
About half the time U.S. consumers spend with mobile apps is spent with social, messaging, media and entertainment applications, according to researchers at Flurry. In fact, a goodly portion of “communications” now is communitainment: communication for the sole purpose of entertainment.
That category includes Facebook, Whatsapp, YouTube and Snapchat.
Flurry data suggests that U.S. consumers continue to increase their time-spent on mobile devices, the average U.S. consumer spending five hours a day on mobile devices.