Thursday, February 7, 2019

The Big Difference Between Consumer and Business Adoption of New Products

SIP trunking is among communications markets that never has grown the way I would have predicted, namely with a rather-clear inflection point, as has been the case with consumer innovations such as the internet itself, PCs, mobility and smartphones.

In retrospect, I suspect that is a difference in adoption rates of connectivity products in business segments, compared to consumer markets. Simply, business adoption of products more often is linear; consumer product adoption non-linear.

With the caveat that most products and services do not become mass market successes, consumer adoption of most popular products is exponential and non-linear, with an S-curve adoption pattern.



Few business products ever seem to have that sort of exponential growth.







The point is that business products might well not have a clear inflection point, or an S-shaped adoption curve, even if consumer products almost always do have such adoption curves.

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