In the third quarter of 2019 the average household--including both customers on unlimited and fixed usage plans--consumed about 275 gigabytes each month, up about 21 percent year over year from the third quarter of 2018.
The weighted average data usage includes subscribers on both flat rate billing (FRB) and usage-based billing (UBB). Not surprisingly, customers on unlimited flat-rate accounts consumed more data than customers on usage-based plans.
There are obvious implications for internet service providers, namely the usage growth rate of about 20 percent a year. That implies a doubling of consumption in less than four years.
That usage profile also suggests the usage allowances suppliers of fixed wireless services also must match.
In comparison, U.S. mobile users might consume between 4 GB per month and 6 GB per month on the mobile network.
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