Wednesday, May 13, 2020

Most Consumers Buy Service Plans "in the Middle" of Offers

By the end of 2019, nearly three percent of customers tracked by OpenVault purchased gigabit per second internet access. Nearly four percent bought service at between 500 Mbps and 900 Mbps. Some 11 percent purchased service running between 200 Mbps and 400 Mbps. 


About 37 percent bought service operating between 100 Mbps and 200 Mbps, while 24 percent had services running between 50 Mbps and 75 Mbps. 


“Most” consumers buy plans with features, compared to price, broadly “in the middle” of available plans. “Most” buy neither the most-expensive nor the most-affordable plans; neither the “highest usage” nor the “sharply limited” usage plans. 


source: OpenVault

source: OpenVault


Looking at internet service provider data generated by OpenVault in the United States and Western Europe, about 1.85 percent of subscribers tracked by OpenVault buy gigabit-speed service.


Some 3.5 percent buy services running between 300 Mbps and 500 Mbps, while seven percent buy service at speeds between 200 Mbps to 300 Mbps.


About 65 percent buy services running between 50 Mbps and 150 Mbps, Openvault data shows. 


Most people are not power users, either. Perhaps 60 percent of internet users consume less than 250 gigabytes a month. Perhaps 34 percent consumer more than 250 GB but less than 1,000 GB per month. Perhaps four percent of users consume more than 1,000 GB per month. 


source: OpenVault


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