Digital transformation is much more than digitizing or relying on data, but the ability to harness data arguably is a requirement for DT.
In surveying 4,036 data decision-makers, Forrester researchers found 55 percent of respondents struggling to meet their digital transformation goals. Some 15 percent of data strategy decision-makers say they have already realized their DT goals.
Data decision-makers have already increased their investment in DT over the past three years by 77 percent and plan to increase their investment by a further 57 percent over the next three years, Forrester says.
Three-quarters of data strategy decision-makers have seen the volume of data their firm generates increase over the past three years. Some 56 percent have also seen an increase in the amount of data they collect.
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