Creative workers are right to worry about the impact of artificial intelligence on jobs within the industry, just as creative workers were right to worry about the impact of the internet on jobs within the legacy content industries (print media, especially, but also video, music).
Survey/Study Title | Key Findings | Source |
These entertainment jobs are most vulnerable to AI, study says (Jan. 30, 2024)
| Over 50% expect AI to displace sound designers in 3 years. - Over 40% fear AI replacing music editors, audio technicians, and sound engineers. - Around 33% anticipate similar effects for songwriters, composers, and studio engineers. | Los Angeles Times |
A Survey of 31,000 Employees Shows 49 Percent Fear AI Will Steal Their Jobs. They're Right to Worry | 49% of employees fear AI replacing their jobs. 70% hope AI will manage workloads, not replace them.
| Inc. Magazine |
EY research shows most US employees feel AI anxiety
| 75% of employees are concerned AI will make jobs obsolete. - 65% are anxious about AI replacing their jobs. | EY |
If you worked in any managerial position in U.S. ad-supported media back in 1996, you are well aware of the huge shifts that have taken place in the use of ad venues. Print media, linear video and radio have taken huge hits, while online digital venues have skyrocketed.
Many--perhaps most--of the business issues facing managers of ad-supported assets flow directly from those shifts in activity and venues.
Source: Gemini
Put simply, digital now claims up to 82 percent of all U.S. ad placements and revenue. Print has declined from 42 percent to less than three percent. Linear video dropped from 38 percent to 16 percent. Radio dipped from 10 percent to half a percent.
Channel | 1996 (Billions) | 1996 (%) | 2023 (Billions) | 2023 (%) |
Print (Newspapers, Magazines) | 80.0 | 42.1% | 10.0 | 2.7% |
Linear Video (TV Broadcast, Cable) | 72.0 | 37.9% | 60.0 | 16.2% |
Network Radio | 10.0 | 5.3% | 2.0 | 0.5% |
Other (Radio Spots, Out-of-Home) | 28.0 | 14.7% | 18.0 | 4.9% |
Digital Ads (Search, Social Media, Display) | - | - | 300.0 | 81.7%
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