Latest Motorola Droid?

It appears Motorola is getting ready to launch the next version of its "Droid" device, called by some the "X," by others the "Shadow." It reportedly features a metal frame, as the iPhone 4 does. The Droid "Xtreme" supposedly features a 4.3-inch screen, as does the HTC Evo, has "HDMI Out,"  as does the Evo, but will ship with Android 2.1, a new version of Motoblur, and a 750Mhz OMAP processor, unlike the 1-GHz processor the Evo ships with.

You might get an argument about screen size. Some argue the X will have a larger screen than the Evo. It doesn't sound like that will be the case, though (not that a 4.3-inch screen is inadequate by any means). Some think the X will have a larger screen than the Evo, but so far the leaks suggest a same-size screen.

Some worry about the overall size of the device, but I haven't noticed the Evo is a problem in the pocket. Lots of people seem to be more adept at typing on a smaller screen, but I'm not one of them, so the larger screen helps when doing data entry. Others notice the heft of the device, as is true of the Motorola Droid, or Incredible. I also don't find that to be an issue.

But that's the whole point of having lots of devices with different form factors, isn't it? We all get to pick devices that make different design trade-offs.

Droid Incredible..Is That...

Social Networking is King on Android and iPhone

A new analysis by Flurry of smartphone application use confirms what earlier data had been suggesting: social networking is the smartphone "killer app."

The February 2010 data shows social networking sessions on either the Apple iPhone or Android devices approach or hit 20 sessions a month.

That compares with seven to 10 news app sessions, about five gaming sessions and three to seven entertainment sessions.

The other notable trend here is that Android users appear to use smartphone applications at a higher rate than iPhone users do. One might have thought that most of the early adopters already had opted for iPhone, and one clear characteristic of iPhone users is that they make use of the mobile Web and Internet at much-higher rates than other smartphone users.

Until the Android, that is. Android users appear to behave as iPhone users do, only more so. One might have hypothesized that Android users might be more mainstream, and tend to use entertainment apps more than iPhone users. The Flurry data does not necessarily confirm that thesis.

Aside from the fact of being heavier users, Android and iPhone usage patterns, across applications, appear to be identical. To the extent that Android devices, perhaps especially the Verizon Droid, have been seen as competing directly with the iPhone, the data suggests that early adoption fits the appellation.

fring Upgraded for Android and Symbian Mobile Devices

Mobile VoIP provider fring has just released two new versions for Symbian and Android mobile device users, adding user-requested features.

The Symbian version, for Nokia users, lets users notify their friends know if they are online, offline, busy, or just stay invisible if they don’t want to be disturbed; all in the click of a button.

DTMF dialing now is supported as well. Now dialing “#” (“pound”) and “*” sign (“star”) is possible to use within a call through the new fring dialer.

Android users will find increased app stability as well as the ability to hide or show offline buddy presence, hide or show the address book, and manage privacy settings for IM signatures and "mood" messages.

The company also fixed some audio issues formerly experienced on Motorola Droid or Milestone devices and added better support for Google’s Nexus One device.

Improved battery consumption also is new.

The new apps can be downloaded at http://www.fring.com/default.asp.

U.S. is Key Android Market at the Moment

Worldwide mobile advertising requests from Android devices increased 97 percent from October to December 2009 and the big change since October is that Motorola devices have shown the greatest growth, undoubtedly because of Verizon's Droid launch late in the year.

AdMob says that in October, 98 percent of requests came from HTC devices.  In December, just 56 percent of requests were from HTC devices, 39 percent from Motorola devices, and five percent from Samsung units.

Increased device diversity: In December, seven devices generated more than three percent of requests each: the Motorola Droid, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid Eris, and the Samsung Moment.

This is up from only three devices in October (HTC Dream, HTC Magic, and HTC Hero).

 The Motorola Droid is already the leading Android handset in the AdMob network and generated 30 percent of requests in December.

The U.S. market also, at least for the moment, the most-important global Android market. About 90 percent of Android traffic was generated in the United States in December, up from 84 percent  in October. The United Kingdom, Germany, France, and Canada were the other countries with some significant traffic.

Android Downloads Explode, Apple Continues High Growth, BlackBerry Leads

Visits to Myxer’s mobile site from users on the Android operating system grew 350 percent in 2009, compared to iPhone, which grew 170 percent, Myxer says.. In total, Myxer delivered seven times more downloads to Android devices than iPhone devices in the fourth quarter of 2009.

Keep in mind that Android starts from zero share, so extremely-high rates of growth are not unexpected. The bigger news would have been Android downloads failing to gain traction.

The analysis was made on Myxer’s 30 million members and their behavior relating to mobile entertainment downloads.

In part, Android growth is driven by the increasing number of Android devices now available, as well as a huge marketing push by Verizon Wireless to support its Droid introduction.

In December 2008 only one handset, the HTC Dream/G1, was operating on Google’s open source Android operating system. By December 2009, Myxer had seen nine different handsets running the Android OS.

• The HTC Dream/G1 remained the leader throughout 2009 garnering 35 percent of the unique users completing downloads on Android handsets. That makes sense, as the Verizon Droid launch did not happen until December 2009. It would be shocking if the Droid did not appear at the top of lists by the end of 2010.

“While we’ve seen the Android OS emerge as a serious competitor in the operating system landscape, RIM’s operating system still dominates the smartphone market on Myxer’s mobile site, growing from 51 percent in 2008 to 67 percent in 2009,” saysMyk Willis, Myxer CEO.

According to research conducted in the fourth quarter of 2009, Android users download seven times as many ringtones, wallpapers, videos, applications, and games as iPhone users.

Still, Apple iPhone downloads also grew 170 percent.

On the other hand, it is worth noting that RIM’s Blackberry Curve remains the number one phone on Myxer’s mobile site for the second year in a row, garnering close to 10 percent of visits in both 2008 and 2009. The Blackberry Curve is just one of the 1,500 different handsets that Myxer delivered content to in 2009.

Windows Mobile and Palm both lost ground in 2009, combining to relinquish 24 percent of the smartphone traffic on Myxer’s mobile site and giving ground to the Android, iPhone, and RIM.

Android Becoming a Factor in U.S. Mobile Ad Market

Android smartphones are becoming a bigger factor in the U.S. mobile advertising market, with ad requests growing 97 percent in just two months between October 2009 and December 2009, according to AdMob.

Of those one billion ad requests tracked by AdMob, 90 percent were from U.S.-based devices.AdMob tracks handset and operator data from every ad request in its advertising network of more than 15,000 mobile web sites and applications.

Much of the growth was driven by the release of the Motorola Droid. Before the Droid’s launch, HTC devices accounted for 98 percent of Android requests. In December, that fell to 56 percent, with 39 percent from Motorola (which also offers the CLIQ) and five percent from Samsung.

The Motorola Droid already is the leading Android handset in the AdMob network and generated 30 percent of requests in December.

Apple And Android Dominate U.S. Smartphone Web Traffic

It is starting to look like just two smartphone platforms "matter" where it comes to use of the mobile Web: the Apple iPhone and the Android devices, a new analysis by AdMob suggests.

AdMob’s October, 2009 measurements show that the iPhone/iPod Touch and Android phones account for 75 percent of mobile Web traffic in the United States.

Apple devices continue to dominate, with 55 percent share, but Android users in October represented 20 percent of all activity, up from 17 percent in September, 2009.

The iPhone and iPod Touch grew their share from 48 percent to 55 percent share over the same period.

The Blackberry ’s mobile Web traffic share went down from 14 percent to 12 percent, and Palm’s webOS shrank from 10 percent to five percent.

On a global basis, the iPhone operating system now accounts for 50 percent of all mobile traffic, up from 43 percent the month before.

Android has an 11 percent global share, which makes it third globally after Nokia/Symbian’s 25 percent share.

Since Verizon launched the Droid about two weeks ago, Droids now make up 24 percent of all Android mobile Web traffic. The HTC Dream, which is the oldest Android device on the market, is the only Android device with more share, at 36 percent of Android traffic. Give it a few more weeks. The Droid is shaping up to be the most-popular Android device so far.

The data suggests that the BlackBerry, though a worthy enterprise device, continues to lag as a smartphone choice for users whose key applications lean to the Web.

Smartphone Niches Emerging

Data from ChangeWave about smartphone preferences might suggest both the existence of clear smartphone segments as well as an evolution of those segments.

By definition, all smartphones handle voice and text. Beyond that, there seem to be distinct user niches.

One might characterize the Palm user as someone whose unique application is the "organizer."

One might characterize the BlackBerry user as oriented to email, and the iPhone owner as oriented to Web-delivered applications.

Looked at this way, the Changewave data might suggest that the value proposition for the email-focused remains steady, but that the value of "organizer" functions is receding, while mobile Web is growing. We also have seen the introduction recently of devices organized around social networking and navigation, so the number of smartphone niches addressed by particular devices seems to be growing.

The Palm Pre and Motorola Cliq are among new devices pitched at the social networking niche. Garmin's nuvifone is perhaps the best example of a navigation-focused smartphone. So the obvious big question is how the growing raft of Android-based smartphones will contribute to the proliferation of devices with a lead application mode.

How demand for the Droid will shape up is hard to say at the moment. Some fragmentary data suggests that Droid users access the Web even more than iPhone users do. But its turn-by-turn navigation features might also emerge as a key drawing point.

Why Droid is Important

Lots of people position the new Motorola Droid, available on the Verizon Wireless network at the moment, as the first, or the best, competitor to the Apple iPhone. We can argue about that. What seems much less contestable is the possibility that many of Verizon's 86.5 million subscribers now will begin to create a new critical mass of users for location-based marketing initiatives.

Until the total number of smartphone users on particular operating systems or devices is reached, it will be difficult to create mobile marketing campaigns with reasonable prospects of success. And make no mistake, mobile marketing has to be different than the interruption-based advertising we are used to with place-based media.

Mobile users are not likely to appreciate mobile advertising that they haven't asked for, or worse, must pay for. The difference between mobiles and TVs, radios, DVD or game players is that mobile devices are uniquely seen as "personal" devices. Peoploe use the other devices, but only the mobile is always with a user, and typically is seen as a personal and private device.

The other important angle is that mobile media typically is consumed as a byproduct of some other activity; it is not a primary destination or activity.

Virtually any mobile marketing message is, by definition, catching users in the middle of doing something else. So the value of the messages must be situational, in context, or relevant to those other activities. On the other hand, the key change is that devices such as the iPhone and Droid incorporate location information.

Potential message senders will know whether a user is at home, at some other indoor location or moving. If moving, message senders potentially will know whether a user is moving at high speed (in an auto) and should not be interrupted, or is moving at pedestrian speed, when a contextual message might be safe to send and also relevant to current location.

Presumably it will be possible (with permission) to determine whether a person is using public transportation, even when moving at high speed, and might be amenable to messages.

It will take a bit more work, and more opt-in detail, to determine whether a business person is presently trying to figure out where to get a cab, take a client to dinner, or find their way to their hotel, or whether a person might be trying to figure out what social venue to attend after work.

So why is Droid important, beyond simple creation of critical mass? Droid, as are all Android devices, are part of a larger effort by Google to tap mobile advertising potential. Google has unusual incentives to create the sort of detailed opt-in processes needed to create granular messages of high relevance to end users.

The reason this is important to end users is that if mobile network providers and the rest of the mobile ecosystem can create self-sustaining revenue streams based on mobile messaging, the providers can justify perpetual investments in the quality of the mobile networks and devices, potentially holding down end user costs as well.

Verizon Droid Launches Today

Verizon Wireless has launched two Android-powered smartphones Nov. 6, 2009. At the top, the much-anticipated Droid retails at $199.99 and is the first Android smartphone to feature the version 2.0 platform.

But Verizon also launched a second Droid-branded device, called Eris and manufactured by HTC. Eris will retail at $99.99.

A successful launch is regarded by many as critical to Motorola's future success, as the company attempts to regain market share.

Verizon also launched a number of other handsets, including the new BlackBerry Curve 8530 (already offered by Sprint), a new LG Chocolate device, and Samsung's Push-To-Talk Convoy.

Droid will the most-important launch, for several reasons. The success of its Android phones is crucial for Motorola if it is to climb back into the top ranks of handset manufacturers. It would be fair at this point to say Android is a "do or die" move for Motorola.

For HTC, the device is less important than the fact that HTC now is trying to build its own brand name, growing beyond its contract manufacturing roots.

Droid Tethering in 2010

Though users apparently will not have the option immediately, Verizon Wireless says users of its Droid smartphones eventually will be able to use their Droids as a "dongle" to connect notebooks. The tethering capability apparently will cost an additional $15 to $50 a month above the normal data plan, depending on the usage plan any specific user already has, but will most often be an additional $30 a month.

The tethering feature will not be available until 2010, Verizon says.

Some end users are sure to complain about the additional fees, but Verizon Wireless has a sizable and growing business selling dongle access for notebooks and is understandably not anxious to cannibalize that business by allowing Droids and other smartphones to act as dongles.

Basically, the additional $30 fee makes the Droid a dongle as used with Verizon's "Mobile Broadband" service, costing $40 a month if all a user expects to use is 250 MBytes or less. The $60 monthly plan includes 5 Gbytes of usage.

Every user will have to figure out how much data they actually need to use in a month, but the tethering option will provide value for most users who need a Droid data plan and some amount of mobile broadband access for their netbooks or notebooks. If you need to use both your smartphone and your PC for Internet access parts of every month, and your combined usage from both devices does not exceed 5 Gbytes a month, that access, using tethering, costs $60 a month.

Separately, the 5 Gbyte plan and Droid data plan would cost $90 a month. On the other hand, separate data plans also means separate buckets of usage, so the value of one's choices depends on how much total usage one expects to require in a typical month.

Under most circumstances, a consumer user will find a single 5-Gbyte mobile bucket is reasonable for tethered and smartphone use. Traveling business users, expecting to use the Droid as a dongle for work purposes every month, might not find the tethering option quite so workable.

Consumers who really watch a lot of video on their PCs and mobiles will need to be quite careful about the tethering option. In that case an unlimited smartphone data plan likely is best.

Palm Pre, iPhone, MyTouch, Droid Compared

Here's one way of comparing some of the latest smartphones, put together by BillShrink.com. One thought comes to mind, when looking at "unsubsidized" cost of these devices.

(Click image for larger view.)

Some users do not apparently like contracts, even if those contracts provide lower handset prices. They should be able to buy their handsets "unlocked" if they choose.

But lots of users, contemplating smartphone prices almost the same as notebooks and PCs, might well prefer the contracts, to get lower handset prices, just as most people say they "hate" commercials but will put up with a certain amount of commercials if it means "free" content access.

In a world that is "one size fits none" rather than "one size fits all," it seems to run counter to consumer preferences to ban any lawful commercial offer. Let people make their own decisions.

On the other hand, if you want to see a dramatic deceleration in smartphone adoption, with all the application innovation that is coming along with those devices, watch what happens if contracts that subsidize handset costs are outlawed.