Google: 44 Percent Of Searches For Last-Minute Holiday Gifts Will Be Mobile

Google now predicts, based on the past two years worth of data, that in the upcoming 2011 Christmas and holiday shopping season, “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices."

That's a fairly staggering prediction. Google believes that 44 percent of all searches for the gift shopping purpose will be generated by smart phones. There are some potential implications for mobile advertisers, who will have to compete for limited screen real estate.

But the findings also are illustrative for the broader trend of mobile use for real-world shopping activities. That has implications for use of mobile coupons, location-based check-ins and offers and mobile wallet applications, even in advance of a widespread shift to use of mobile payment services.

One of the clear "big trends" now is that mobile and online applications and features increasingly are being applied to offline commerce. 

44 Percent Of Searches For Last-Minute Holiday Gifts Will Be Mobile

Ancotel Buys LIDARC to Boost Trans-Atlantic Business

Frankfurt-based ancotel GmbH, operators of the largest and most important telecommunications and data network hub in Europe,  has acquired the Long Island Data and Recovery Center, a Long Island-based collocation and interconnection facility located at 1025 Old Country Road (‘1025 OCR’), Westbury, NY.

This acquisition marks ancotel’s first foray into the United States’ data center and colocation market.  The company will leverage the asset to compete for trans-Atlantic traffic

Long Island serves as a key landing point for submarine cables that connect North America to Europe.