Google now predicts, based on the past two years worth of data, that in the upcoming 2011 Christmas and holiday shopping season, “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices."That's a fairly staggering prediction. Google believes that 44 percent of all searches for the gift shopping purpose will be generated by smart phones. There are some potential implications for mobile advertisers, who will have to compete for limited screen real estate.
But the findings also are illustrative for the broader trend of mobile use for real-world shopping activities. That has implications for use of mobile coupons, location-based check-ins and offers and mobile wallet applications, even in advance of a widespread shift to use of mobile payment services.
One of the clear "big trends" now is that mobile and online applications and features increasingly are being applied to offline commerce.
One of the clear "big trends" now is that mobile and online applications and features increasingly are being applied to offline commerce.
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