Best Buy is reported to be planning a new "buy back" program aimed at keeping users who constantly upgrade their smartphones off-cycle, and who buy from Best Buy Mobile. The program reportedly will cost $59.99 at the time of handset purchase. Between months one and six of handset ownership, users can then trade-in their device to Best Buy Mobile for 50 percent of the phones full retail value.
Between months six and 12 the device can be turned in for 40 percent of its original value. Between months 19 to 25, users can get back 20 percent of the original retail value.
The offering likely will appeal to users who purchase new smartphones long before their two-year commitments have expired.
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Showing posts with label contraces. Show all posts
Showing posts with label contraces. Show all posts
Monday, January 3, 2011
Best Buy to Launch "Buy Back" Program?
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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