Best Buy is reported to be planning a new "buy back" program aimed at keeping users who constantly upgrade their smartphones off-cycle, and who buy from Best Buy Mobile. The program reportedly will cost $59.99 at the time of handset purchase. Between months one and six of handset ownership, users can then trade-in their device to Best Buy Mobile for 50 percent of the phones full retail value.
Between months six and 12 the device can be turned in for 40 percent of its original value. Between months 19 to 25, users can get back 20 percent of the original retail value.
The offering likely will appeal to users who purchase new smartphones long before their two-year commitments have expired.
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Monday, January 3, 2011
Best Buy to Launch "Buy Back" Program?
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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