13% Mobile Handset Growth in 2008

In the second quarter of 2008, tier one handset vendors enjoyed year-over-year unit shipment growth of between 15 and 22 percent, says ABI Research. ABI estimates that 301 million units were shipped during the quarter.

The mobile device market will deliver 13 percent growth to take 2008 annual shipments to 1.3 billion units.

“If there is an economic slowdown, no one bothered to tell the mobile device buying public,” says ABI Research vice president Jake Saunders. “In particular, consumers in emerging markets in Asia, the Middle East, Africa and South America shrugged off inflation fears to sign up as mobile phone users.

These healthy gains in net subscriber additions are stimulating replacement and upgrade sales. In developed markets handset purchases tended to be flat, but those consumers who did purchase dug deeper and paid out more for coveted higher-end handsets and smart-phones.”

In terms of market share, Nokia has passed the 40 percent threshold for the first time (40.3 percent). Samsung secured second place with 15.2 percent, while Motorola barely managed to keep ahead of LG with its 9.3 percent versus LG’s 9.2 percent, and both edged out Sony Ericsson (8.3 percent). There is a distinct possibility that LG might overtake Motorola by the end of 3Q 2008, putting Motorola into fourth place, ABI researchers say.

Social Networking Might be Key to Mobile Advertising

Social networkers also are much heavier consumers of digital content including text messages, mobile email, photos, music, games and mobile TV, say researchers at ABI Research.

“The fact that online social networkers consume more mobile content and media than mobile subscribers who aren’t into online networking may not be really surprising,” says principal analyst Nick Holland. “However, what we have long suspected is now confirmed by the numbers: for most kinds of mobile content, online social networkers consume about twice as much as their non-networked peers.”

What drives online social networkers towards consumption of mobile media? They are on average younger and more tech-savvy for a start. Also, many social networking networks are organized around a specific media-related interest such as photography or music.

“Advertising on social networks isn’t working particularly well, so promotion of mobile content on online social network sites should be a high priority for mobile operators, content distributors, media companies, and advertisers," says Holland.

Send a Text Message, Carriers Say

The earthquake that hit Southern California on Tuesday almost by definition was going to lead to a temporary spike in call volume and temporary blocking of many dial attempts. The perhaps interesting angle was advice by AT&T to "try text messaging on a mobile" as a way of getting messages such as "are you okay?" or "I'm okay" through the congestion. Good advice.

"Always Connected" Downside

Never-ending "to do" lists might be forcing people to manage their time rather than their attention, says consultant Linda Stone. She argues that managing time increasingly is counter-productive. The problem is that to-do lists have a way of expanding, leaving the list-makers feeling burned out.

Managing one's attention might be more important, Stone argues. The issue is what is meant by managing attention. "Each evening or morning before you start your day, make a short list of your intentions (the result and feeling of something you want) for the day and by each, write the related to do's for that day," she says. "Try to keep your list to five intentions."

"Consciously choose what you will do and what you will not do," she notes. "Keep a different list of what you will review for inclusion on other days."

"List only what you really expect to do that day," she says, not a list of all things you want to do for a longer period. "As other things come to mind, write them on a separate list," she says. That keeps you focused on only those things which must be done today, rather than creating anxieties about "all the things that must be done."

One of the more difficult--but perhaps most important pieces of advice is to "give yourself meaningful blocks of uninterrupted time to focus on each intention," she says. "Turn off technology each day during those blocks and focus on your intentions."

Lots of you immediately--and rightly--will note that much of your "to do" list is not under effective control. That especially will be true in staff and line organizations where departmental requests, inbound customer support volume and software or hardware failures are the drivers of immediate "to do" lists. In such cases the original items on a daily "to do" list simply will be pushed over to the "do later" list.

But all of that is reason for creating better methods for screening and filtering communications and messages that really can be avoided.

Verizon Earnings Show Material Shift

Commentators have been noting heavy telephone company loss of voice lines for some years. These days, the commentary has shifted to gains in broadband, video and wireless data services. For good reason. Though it takes a longish while to materially shift revenue and cost structures at entities as large as tier one service providers, that shift is happening.

It is not simply that carriers know they must change their business models. They are changing them. And Denny Strigl, Verizon COO, hints of coming convergence between the FiOS and wireles service, as one would expect. In the future, there will be little end user distinction between wireless and wired network fabrics, in terms of ability to invoke and use services.

Verizon Communications reported second quarter wireless revenues up nearly 12 percent, with mobile data revenues growing more than 45 percent. Broadband and video revenues earned from end user customers (excluding wholesale) grew 52.9 percent year-over-year, and penetration rates for both FiOS Internet and FiOS TV were up. Penetration rates for FiOS Internet averaged 23.5 percent across all markets, up from 18.7 percent from last year, while FiOS TV penetration averaged 19.7 percent, up from 13.3 percent.

In fact, growing revenue from its broadband and video services help boost consumer average revenue per unit in Verizon’s otherwise stagnant wireline markets. APRU climbed to $63.76, up 10.4 percent from the same period last year. FiOS figures were even better, with FiOS customer figures coming in at more than $130 a month.

Verizon Business had revenue of $5.3 billion in the second quarter, up .9 percent from a year ago. Global enterprise revenue was up 1.7 percent to $4 billion. Revenue from IP, managed services, Ethernet and optical ring services grew at an 18.7 percent clip.

If new services revenue are not yet a "flood," they are more than a "trickle." And though analysts sometimes focus on consumer revenues, Verizon operates in enterprise and smaller business segments as well. In that regard, relatively robust enterprise revenues seems to have been matched with somewhat "weak" small business revenue.

Time to Get a Life? Media Consumption Still Climbing?

The adage to "get a life" might apply to some users of media, who report they continue to increase their time spent with a variety of media ranging from Internet and TV to video gaming. According to a recent survey by E-Poll, 31 percent of respondents said they had increased their use of the Internet over the past six months.

About 17 percent reported they had watched more television over the past half year, while another 17 percent reported they had increased viewing of DVDs.

Some 13 percent reported more use of videogames and an equal percentage reported watching more video online while another 13 percent said they had increased viewing of primetime network TV. About 11 percent said they had watched more time-shifted or DVR programming over the last six months

Game play grew nearly equally for both genders according to a March 2008 survey by E-Poll; 14 percent of female respondents ages 18 to 34 said their gaming had increased in the previous six months, compared with 19 percent of 18-to-34-year-old males.

AT&T Wireless Data Revenues up 52%

AT&T wireless data revenues grew 52 percent compared to the same quarter last year, to $2.5 billion. If the U.S. market is anything like the European market, a large portion of that growth now comes from sales of wireless data cards for PCs, though no doubt the iPhone has kicked mobile Internet and mobile email revenues into a higher orbit as well.

Wireless Internet access revenues more than doubled in the latest quarter, compared to the same quarter of 2007. Mobile email and messaging delivered greater than 50 percent revenue growth, while text messaging volumes tripled, compared to the same quarter last year.

Multimedia message volumes increased more than 170 percent.

At the end of the second quarter, 18 percent of AT&T’s postpaid wireless subscribers had smart phones, up from eight percent one year earlier. These subscribers have average revenue per user metrics roughly double the typical level.

In the mobility segment, wireless data revenue growth now is the key, as IPTV and video are on the wired access side of the business.

Web TV for FiOS?

Verizon currently is currently beta testing Web video on their set-top boxes, using content provided by Veoh, Blip.tv, Break.com, and YouTube.

Sites are indexed on a regular basis and when a video is selected from the DVR, the PC software automatically transcodes and streams content on the fly. Media Manager software also makes possible transmission of any video podcast to a user DVR as well.

In principle, Verizon ought to be able to add Real Simple Syndication feeds to its DVR.

These features will be offered as part of Verizon’s top tier DVR package, perhaps later this year or early in 2009. That package also is likely to include PC photo sharing and multi-room DVR playback.

Consumers Don't Might Ads, If Content is Professional

Ipsos MediaCT says most consumers would find it “reasonable” for advertising to be included in the free digital distribution of full-length TV shows and movies, while around two-thirds say the inclusion of advertising would be reasonable with free access to music videos, short news or sports clips.

There are some major exceptions, however. “As might be expected, digital video consumers generally find it more acceptable to have advertising included within longer, professionally produced video offerings such as full-length movies or TV shows, should this content be available for free online," says Adam Wright, Director at Ipsos MediaCT.

"Fewer are ready to accept this ‘price of admission’ for shorter-form content or less-professional polished content," he adds.

Still, for most video content types, the majority of these consumers find the trade-off between free video content with advertising to be a fair value proposition.”

The one content type that may be the exception is amateur video content. Just over half (52 percent) of consumers age 12+ who have downloaded or streamed a video online say they would find it “not reasonable” to have advertising embedded within free amateur or homemade video offerings online.

Gen Y First Native Online Generation

Forrester Research says Gen Xers use technology when it supports a lifestyle need, while technology is so deeply embedded into everything Gen Yers do that they are truly the first native online population.

"Gen Y is the audience that most companies are struggling to understand right now because it's key to their future revenue growth," says Charles Golvin, principal analyst at Forrester Research.

Although Gen Y,18- to 28-year-olds, represent only 38 million U.S. adults, it sets the pace for technology adoption. Nine in 10 Gen Yers own a PC, and 82 percent own a mobile phone. But it's technology use that sets this generation apart: Gen Y spends more time online — for leisure or work — than watching TV.

Seventy-two percent of Gen Y mobile phone owners send or receive text messages, and 42 percent of online Gen Yers watch Internet video at least monthly.

In contrast, Gen X, which is comprised of 29- to 42-year-olds — 63 million US adults — uses technology when it intersects with a personal need or fulfills a desire. For example, 32 percent of Gen X households own an HDTV, and 29 percent have a DVR.

In the past three months, 69 percent of online Gen Xers shopped online, and 65 percent banked online, higher percentages than any other generation. Gen X is also ramping up its Internet and mobile activities, including reading blogs (21 percent of online Gen Xers do it at least monthly, up from 15 percent in 2007) and texting (61 percent of Gen X mobile subscribers do it today, up from 49 percent in 2007).

Most of the Money Still is in Legacy Media

PricewaterhouseCoopers reported in its Global Entertainment and Media Outlook that as of 2007, digital and mobile distribution made up only five percent of total spending on entertainment and media.

PWC projected that this percentage will increase to 11 percent by 2012. No doubt, digital media is growing, in some cases, growing fast.

But even with momentum, 11 percent is still a small percentage of the $2.2 trillion annual spending on media and entertainment, especially when market share is held by a wildly fragmented cast of contenders.

Sometimes, it makes sense for large providers to place bets on "legacy" video even when everybody acknowledges that the market is changing. That doesn't mean wisdom is not found in spreading a number of bets on legacy and emerging media. It does mean that a rational investor with the ability to attack the existing revenue streams would be rational to do so.

A small percentage of a big number is a big number. A small percentage of a small number is, well, a smallish number. Large companies do not have the luxury of chasing small number markets. Small companies can, and do.

If recent AT&T quarterly results are an indication, it will ultimately prove to have been wise to invest heavily in "legacy" video, despite the coming shift of much video to alternate delivery methods. The issue right now is that the emerging markets still represent small amounts of revenue.

That will change over time as revenue at stake shifts and the scale economics emerge. At that point, one would have to expect consolidation of the market to create some large distributors able to capitalize on the scale economics.

That does not mean that, in the interim, large returns from legacy services should be ignored.

Vonage U.K. Launches Lower-Cost Plans for North America Calling

Vonage U.K. has launched two new "value" call packages for consumers concerned about their phone bills, as well as a new £6.99 plandesigned for the high percentage of Vonage consumers who call North America. The two new call plans offer Vonage’s lowest ever tariffs and are priced at £5.99 per month for unlimited calls to the U.K. and £6.99 per month for unlimited calls to the U.K., United States and Canada.

The £6.99 plan also includes an option that for £1 extra a month providing unlimited calls to mobile phones in the United States and Canada.

Vonage’s £7.99, £14.99 and £18.99 plans incorporating up to 45 countries remain unchanged.

Wireless Powers AT&T Results

As expected, AT&T wireless services revenues excluding handset and accessory sales, were up 14.5 percent to $10.9 billion for the quarter. Total wireless revenues were up 15.8 percent to $12 billion.

The company also continued to grow its AT&T U-verse TV subscriptions. AT&T had a second-quarter net gain of 170,000 customers for a total of 549,000 subscriptions in service. AT&T has a goal of connecting more than 1 million subscribers by year’s end.

Text Messaging Still Dominates Mobile Data Use

Voice continues to be the dominant application most mobile customers use on a daily basis. Text messaging remains the dominant data application, according to researchers at the Yankee Group.

Teenagers, as you would expect, are the one demographic that uses text just a bit more than voice. About 63 percent of teen users surveyed say they use text on a daily basis, while voice is used daily by 61 percent of users in that age group.

Growth rates for mobile Internet access, mobile video and mobile email are strong, but are growing from a relatively smaller base of users.

Mobile email use grew 71 percent between 2006 and 2007, for example, while mobile Internet use grew 57 percent.

Satellite Broadband Penetration Now a Bit over 10%

Satellite broadband now is the growth focus for providers such as Hughes Network Systems and WildBlue, and the stated opportunity often is said to be rural users as well as residents of suburban or urban areas not yet wired either for digital subscriber line or cable modem services.

According to data from the Pew Internet & American Life Project, that might not be completely correct. Though 16 percent of respondents to a recent Pew survey reported they have satellite broadband, so did 10 percent of urban users as well as 10 percent of suburban users.

The usual assumption is that the remaining urban and suburban areas ultimately will be wired, with potential loss of nearly all the urban and suburban users, depending on the definition of "suburban" one uses.

In the separate video entertainment business, one can make a reasonable argument that availability of the wired alternatives is less an issue, as the satellite providers compete not only on "availability" but on image quality and program diversity.

Satellite broadband providers do not have that opportunity, as satellite generally offers speeds slower than DSL and cable modem services, for slightly to meaningfully higher prices. Satellite services clearly win when there is no other alternative but dial-up service.

Nor does satellite fare as well on price in wired areas. Both cable modem and DSL prices have dropped since 2004, Pew reports. The price drops arguably have been highest for "value" priced packages, as new "premium" services featuring more speed continually have been added at the high end.

Still, Pew researchers report that 62 percent of surveyed dial-up users say they "do not want" broadband. Overall, the remaining pool of dial-up users iucludes just about 36 percent of users who say they are willing to switch to broadband. One expects the base of resisters will continue to dwindle over time.