Monday, July 28, 2008

Time to Get a Life? Media Consumption Still Climbing?

The adage to "get a life" might apply to some users of media, who report they continue to increase their time spent with a variety of media ranging from Internet and TV to video gaming. According to a recent survey by E-Poll, 31 percent of respondents said they had increased their use of the Internet over the past six months.

About 17 percent reported they had watched more television over the past half year, while another 17 percent reported they had increased viewing of DVDs.

Some 13 percent reported more use of videogames and an equal percentage reported watching more video online while another 13 percent said they had increased viewing of primetime network TV. About 11 percent said they had watched more time-shifted or DVR programming over the last six months

Game play grew nearly equally for both genders according to a March 2008 survey by E-Poll; 14 percent of female respondents ages 18 to 34 said their gaming had increased in the previous six months, compared with 19 percent of 18-to-34-year-old males.

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