Tuesday, January 4, 2011

Is Usage-Based Billing A Big Deal?

Bell Canada's request to bill customers, both retail and wholesale, based on how much end users or wholesale partners consume each month, in gigabytes, predictably causes outrage in some quarters, but should not, in actuality, affect the typical consumer at all.

The typical consumer doesn't actually consume all that much data on a monthly basis. Comcast, for some time, for example, has had a monthly 'cap' of 250 gigabytes per household. But the typical household really consumers about two gigabytes to four gigabytes a month.

Primus, a Bell Canada wholesale customer, apparently is notifying its customers that existing high-speed access customers will soon have 25 GBytes of monthly usage included with their service. Additional usage up to 300 GBytes will be charged at $2 per additional GByte, up to a maximum of $60 a month.

Usage in excess of 300 GBytes per month will be charged an additional $1.10 per GByte. Customers who are worried about the 25 Gbyte cap can buy an 'additional usage plan' costing $5 a month for an additional 40 GBytes, for starters.

Typical users won't notice a thing.

Will Mobile Payments Enable Mobile Marketing?

Deborah Baxley, Principal, Global financial services, Capgemini, would not be the first or only analyst who suspects mobile payments capabilities will be intimately connected to a number of mobile marketing approaches, ranging from barcodes, numbered coupons, text messages, sticker-based loyalty programs, to use of near field communications to turn the mobile phone into a digital wallet.

Early results show much higher response rates than traditional marketing, such as paper coupons. Secure chip technology is expected to be the ultimate solution, optimizing usability, convenience, security and consumer opt-in.

Google to Enter Mobile Payments Business?

Google is considering building a payment and advertising service that would let users buy goods at retail locations by tapping or waving their mobile phones against a register at checkout, BusinessWeek reports. The noteworthy angle is the linkage between the payment function and the advertising function; payments and location; payments and local advertising and promotion.

Many observers think the ultimate value of near field communications mobile payments or mobile wallet services will lie in a range of value the systems provide, beyond the actual retail payments feature.

Cash for Content Online - Pew Research Center

About 65 percent of respondents polled by the Pew Internet & American Life Project have paid to download or access some kind of online or other intangible content from the internet, ranging from music to games to news articles.

Music, software, and apps are the most popular content that internet users have paid to access or download, although the range of paid online content is quite varied and widespread.

In a survey of 755 internet users between Oct. 28 and Nov. 1 2010, respondents were asked about 15 different kinds of online material that could be purchased or accessed after a payment. The online content assessed in this survey includes only 'intangible' digital products such as software, articles and music that need not have a physical form.

Some 33 percent of respondents say they have paid for digital music online, the same percentage reporting they have paid for software. About 21 percent have paid for apps for their cell phones or tablet computers. Some 19 percent report they have paid for digital games.

About 18 percent have paid for digital newspaper, magazine or journal articles or reports, while 16 percent have paid for videos, movies or TV shows.

Some 15% have paid for ringtones, while 11 percent have paid for members-only premium content from a website that has other free material on it. About 10 percent have paid for e-books.

Spending between $1 to $20 a month might not seem like a big deal, but it is a significant amount of spending, especially recurring spending, for any popular consumer service. 

Insufficient Battery Life is Just a Fact of Life

Kaufman Bros. equity analyst Shaw Wu has been claiming that the new Research in Motion PlayBook has battery life issues. Wu says he would be “very surprised if PlayBook matches anywhere near the battery life of the iPad at 10 hours unless it uses a larger battery.”

Some of the issues are application related, as has been the case for other categories of devices, such as smartphones.

The PlayBook supports Flash, and Flash is a resource hog, says Wu. “As seen in recent tests for the new MacBook Air, use of Flash can cut battery life in half," he says.

QNX, the operating system on which PlayBook is to run, wasn’t designed for it full mobile use. It was intended for devices drawing power from a wall socket or car battery.

RIM’s implementation of power management is not as well-integrated as that of its rivals–particularly Apple, whose homegrown A4 system-on-chip enables the company to deliver superior battery life, he argues.

To be sure, longish battery life is always a plus for any mobile device. On the other hand, most smartphone users will tell you that if they actually use their smartphones for web-based apps, battery life goes way down. Sure, you can restrict your usage to voice and text only, but then what's the point of having a smartphone?

There might be issues that RIM has to work on. Still, even under the best of conditions, a smartphone is going to run through its charge quickly if much web activity occurs. Tablets have a larger form factor, so can handle a bigger battery. But less than optimal battery life just comes with the territory.

US Tablet Sales Will More Than Double This Year

Forrester Research has revised its estimate for U.S. consumer tablet purchases for 2010 upward to 10.3 million units, and the firm expects sales to more than double in 2011 to 24.1 million units.

Of those sales, the lion's share will be iPads, and despite many would-be competitors that will be released at CES, we see Apple commanding the vast majority of the tablet market through 2012.

One major assumption that changed in the Forrester Research model is the replacement rate, which the firm now believes will be closer to that of MP3 players or iPhones than to that of PCs.

Although they are certainly used for productivity, tablets are proving themselves to be "lifestyle devices" at home and at work, and as such we think consumers will upgrade to newer models more rapidly than they would a more utilitarian device like a PC.

Forrester Research, though originally optimistic about tablet prospects, says it underestimated demand. I'd have to say I was not so sure about them, at first. There typically are two fundamental paths for a PC type device to establish a permanent place in the market. The devices must displace an existing category, or must create a brand-new category. So far, there remain elements of both types of activity.

But the longer term trend seems to be that a new category actually is being created, more akin to MP3 players than PCs. For consumers who mostly want a content consumption device, the tablet can replace a PC.

For users who must create content and "do work," the tablet represents an additional category of devices to own and use.

2011 Social Media Predictions: Now Social Media Marketing Gets Tough | Forrester Blogs

Though some might disagree, there is a line of thinking suggesting that "social media does not make marketing any easier."

Although it is a powerful tool for marketers to reinforce their brands, energize advocates and strengthen relationships, it is also yet another marketing channel that requires attention, investment and innovation, argues Forrester Research analyst Augie Ray.

In 2011, social media marketing doesn’t get any easier, either, he argues. Primary among those challenges is that social media is becoming an awfully cluttered and noisy space. On top of that, one always can find loads of social media experts who claim to have unusual insight into making social media work. Some of us just think it is a lot of blocking and tackling, more than a matter of strategy, tools and optimization techniques.

Sprint Launches HTC EVO Shift and 4G MiFi

Sprint has announced the launch of the HTC "EVO Shift" 4G and MiFi 3G/4G Mobile Hotspot by Novatel Wireless. With these two devices, Sprint has now introduced 17 4G-capable devices for consumers and business, including three phones, a 4G netbook and notebook from Dell, numerous USB modem options, and several mobile hotspots and routers.

“Sprint will continue to set the bar for feature-rich and customer-friendly 4G devices into 2011,” said Dan Hesse, Sprint CEO. “Our proven leadership as a 4G pioneer has allowed our customers to enjoy 4G from Sprint first, and these new products exemplify Sprint’s commitment to put industry-leading performance and capabilities in the hands of our customers.

How Many 4G Networks are Too Many?

LightSquared could spend between $1.25 billion and $1.5 billion on deploying its LTE network in the United States in 2011, according to Avian Securities LLC .

Catharine Trebnick, Avian's senior research analyst, estimates that LightSquared could start service in initial markets as early as June or July this year with nine Midwest markets expected to be lit up this year as well.

So a reasonable observer might ask "how many national 4G networks are too many?" Given that Verizon, AT&T, Sprint, Clearwire, T-Mobile USA and MetroPCS all plan or are building such networks now, LightSquared would make seven such national networks (whether each network is "4G" now is a marketing question, not a "technology" question, now that the International Telecommunications Union has said all such networks are, in fact, "4G," even if none of them actually matches the ITU's own standards).

Based on past experience, seven national mobile broadband networks is likely an unstable market condition. One might argue that three to four operators is about as many as can profitably exist in the U.S. market. Virtually nowhere are five to seven operators considered viable.

Clearwire Speculation is Inevitable

Craig McCaw's resignation as Clearwire chairman is bound to raise some questions about the company's future, though McCaw's investment group owns only about four percent of the firm's total equity. Still, a high-profile resignation of this type is bound to provoke questions.

Michael Mahoney, senior managing director for Falcon Point Capital LLC, is among those who think the departure is significant. "He is Clearwire," Mahoney says. "So you sort of think, 'Geez, are they going under?'"

Others will simply suggest that some major change of ownership is coming, and that any new majority or sole owner will name a new chairman. Nor is an ultimate Clearwire sale an unusual thought. Perhaps few analysts would ever have predicted that Clearwire would remain in business, under its own name, as an independent company, indefinitely.

No company Craig McCaw ever has founded has remained independent. Sprint already owns between 54 percent and 57 percent of Clearwire, depending on how one measures. And most observers would say six national 4G networks is an unstable situation.

Monday, January 3, 2011

Google has "Groupon" Options, Says Mayer

So long, broadband duopoly?

Analysts at the Federal Communications Commission appear to agree with forecasts that project 90 percent of the U.S. population is likely to have access to broadband networks capable of peak download speeds in excess of 50 Mbps as cable systems upgrade to DOCSIS 3.0. See http://www.broadband.gov/download-plan.

But FCC analysts also estimate that about 15 percent of the U.S. population is likely to be able to choose between two providers, both cable a telco. At first glance, this would seem to be a problem for most telcos other than Verizon.

If in fact a large percentage of the U.S. broadband customer base does decide to buy 50-Mbps services, or even faster services, many telcos are going to be at a huge disadvantage, if one assumes broadband access will be the foundation service for most telcos.

As necessity typically is the mother of invention, one wonders whether ways of using fiber-to-neighborhood networks will be capable of upgrading to speeds not possible so far, much as cable operators are working on new ways to boost their own broadband speeds. One should not discount the possibility, or the incentives for suppliers to come up with such solutions.

On the other hand, "headline" speeds, as important as they are for marketing purposes, might not necessarily correspond to consumer buying preferences in the near term, or even in the medium term. So far, few U.S. consumers have decided 50 Mbps access services were valuable enough to buy them, where such services are available.

If that remains the case, services offering 20 Mbps or 25 Mbps might be good enough, at least for the medium term, and urban fiber-to-neighborhood networks ought to be able to reach 40 Mbps, as Qwest already offers in Denver, for example.

Telcos with lower density serving areas and longer loop lengths will find it rather expensive to match that sort of speed using any hybrid network (fiber distribution, copper access). But much might hinge on the actual state of end user demand (willingness to pay).

Nor should observers think there is no more speed that can be wrung out of all-copper access networks. A reasonable way of putting matters is that additional copper pairs can be bonded to achieve higher speeds. There are technical issues, of course, ranging from availability of requisite pairs in existing cable, and interference issues within cables. But researchers already are working on ways to create higher-speed circuits by using more extensive bonding.

Oddly enough, the dwindling number of fixed-line voice circuits actually helps to some extent, as it frees up additional copper pairs, in some cases. It isn't easy, but sometimes extensive pair bonding will prove workable. Beyond that, the costs of fiber-to-customer infrastructure continue to improve, especially where either aerial plant or underground conduit are in place.

So it is not clear that cable's current advantages are of a permanent nature. That might be the case, in some areas and perhaps in many areas. But telco executives have powerful incentives not to concede the long-term future.

And since all observers now agree that the goal of 100 Mbps, within a decade, is the aspirational target the market likely will support, technologists and business planners will be looking at any number of solutions. At one level, the issue is technological: how can it be done? At an equally important level, the issue is how to match investment to expected revenues.

One might argue that with multiple 4G wireless networks and growing use of mobile devices, actual end user demand at fixed locations might not grow as rapidly as some forecast. A large number of fast, but not super-fast connections--both mobile and fixed--might well prove quite workable.

That doesn't mean telco planners can avoid the work of figuring how to pay for and build networks running up to 100 Mbps at some medium term point in the future. But the scaling might wind up being more graceful than people sometimes assume.

Does Anyone Want Super Fast Wireless Service? - 24/7 Wall St.

Lost in the excitement about 4G is whether anyone will want to use it, says Douglas McIntyre, 27/7wallst.com analyst.

Consumers will have to buy a new handset in most cases to use the new networks, and there are few 4G handsets to choose from, at the moment. That is one reason why mobile broadband for PCs typically is a lead application for new 4G networks.

If 4G adoption is anything like 3G adoption, it might take a while before people figure out how and why to use it. For the moment, wireless service providers have other motivations, such as lowering the cost to deliver mobile broadband to end users. For the moment, that will be enough.

There's plenty of time to figure out what new "killer" apps will drive 4G adoption.

28 Percent of Cable Subscribers Might Switch to Web Video

JP Morgan equity analyst Imran Khan says a recent survey he conducted suggests that 28 percent of people would consider "cutting the cord" and substituting broadband-Internet-delivered entertainment video in place of their current multichannel video service.

Perhaps significantly, those who report they might consider such a change include at least some potential switchers from the 16 percent of people who report they are not unhappy with their current video provider.

The data is another example of the consumer marketing dilemmas service providers face. You would not be surprised if people who are unhappy with their service say they might switch. But even "satisfied" customers seem to be willing to consider a switch.

In some ways, of course, the survey doesn't indicate as much real churn potential, in the near term, as you would think. The questions do not actually test for the attributes an over-the-top substitute would have to feature, ranging from content choices to price and whether the video can be watched on one or more in-home TVs.

It is easy to say one might "consider switching." It is quite another thing to "consider switching" at high prices, or for services that are not equivalent to current offerings in meaningful ways. Most consumers do not watch more than seven to a dozen channels. If those 12 are among the sources a consumer could get "over the top," at a perceived reasonable price, then switching behavior is much more likely to occur.

At some combination of value, price and ease of use, switching will happen.

Sprint Declines Increased Clearwire Investment

Sprint Nextel let a Jan. 2, 2011 deadline pass without exercising its right to buy $760 million of Clearwire Corp convertible debt, ruling out that source of funding for Clearwire. It's a bit hard to tell what the decision means, beyond the obvious unwillingness on the part of Sprint to put more money into a venture that has become a source of tension.

Sprint already owns about 56 percent of Clearwire and uses its network to offer 4G services. Some might interpret the decision as a sign Sprint is not interested in buying the remainder of Clearwire. That might not necessarily be the case, though. If Sprint believes Clearwire will encounter difficulty, Sprint might be able to buy the remaining portions of the company for less money.

On the other hand, Sprint might have other ideas about where to deploy additional capital to support its 4G efforts. If Clearwire proceeds with its plans to sell off excess wireless spectrum, Sprint could purchase that spectrum and build its own LTE network.

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