Tuesday, January 4, 2011

Google to Enter Mobile Payments Business?

Google is considering building a payment and advertising service that would let users buy goods at retail locations by tapping or waving their mobile phones against a register at checkout, BusinessWeek reports. The noteworthy angle is the linkage between the payment function and the advertising function; payments and location; payments and local advertising and promotion.

Many observers think the ultimate value of near field communications mobile payments or mobile wallet services will lie in a range of value the systems provide, beyond the actual retail payments feature.

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