96% of Social Media Messages Embed or Link to Content

About 96 percent of the social media sharing that happens online is of content, a study by AOL and Nielsen Online 10,000 social media messages suggests.

About 60 percent of social media messages consist of links to published content, while 36 percent of shares were of content directly embedded into the messages. Only about four percent of social media messages contained links to URLs for brands or corporate websites. As its name suggests, social media really are a form of media.

60% of Social Media Messages are Links to Published Content

Enterprises Will Need Less Office Space in Future, More Remote Communications

“The future of work will involve organizations moving toward a more flexible work model where employees will be allowed to buy their own office space, according to Regus, a provider of flexible workspaces, and consultancy Unwired.

Regus and Unwired surveyed 600 enterprise executives from around the world and found that 60 percent of survey respondents forecast a decrease in the need for office space in the future, with seven percent predicting an increase in space required. About 51 percent indicated that the office will become a place for occasional use.

“As the utilization of an office today is typically only 45 percent, empty desks no longer make sense in a world where mobility and agility will become accepted by people as the most effective and sustainable way of working,” says Philip Ross, Chief Executive Officer, Unwired.

About  59 percent of respondents said they no longer struggle to work effectively outside the workplace. On the other hand, just 12 percent of people would like to work from home.

Fully 64 percent of respondents believe the ideal commute to work is under 20 minutes and 25 percent want less than a 10 minute commute. Currently, 32 percent of respondents that work for large organizations spend 41 minutes to an hour commuting every day and 27 percent spend over an hour.

About 71 percent of those surveyed believe that younger workers, the millennials and the generation still at school, will be more accepting of virtual working and reject the traditional office.

http://www.regus.presscentre.com/Press-Releases/REGUS-AND-UNWIRED-LAUNCH-GLOBAL-WORKPLACE-REPORT-2242.aspx

The Future of Media: Brands Are Publishers Now

High-end group shopping service Gilt Groupe has just launched its own cooking magazine.

The Gilt Groupe offering, which is called "Gilt Taste," is interesting in part because it is targeted at a very specific market: namely, the high-end food afficionado. It looks and reads like a high-quality food or recipe-based magazine that might come from a regular publisher, but it is obviously designed to help promote offers from the Gilt Groupe (which recently closed a $138-million financing that values the company at $1 billion).

It’s more than just a catalog, however, as Gilt hired the former editor of Gourmet magazine to run it, and it clearly wants to be the equal of any traditional food magazine.

The Future of Media: Brands Are Publishers Now Too

Verizon Hints at Possible Family Plan for Mobile Data

Verizon Communications CFO Fran Shammo says a shift to data "family plans" is “inevitable,” but didn’t say when it might happen.

“I think it’s safe to assume that at some point you are going to have mega-plans (for data) and people are going to share that mega-plan based on the number of devices within their family,” Shammo said. “That’s just a logical progression.”

Family calling plans have long been an an industry standard for voice services and texting, allowing people on the same contract to share a bucket of minutes or messages.

Some might also suggest there eventually will be data plans that combine a mix of landline broadband access and mobile access as well.

Verizon Hints at Possible Family Plan for Mobile Data

Isis Says It Will be a "Delivery Engine"

Isis, the mobile payments venture owned by AT&T, Verizon Wireless and T-Mobile USA, now says it will be a “delivery engine” for banks and payment networks to provision and manage their applications on NFC phones.

Isis also said it will serve as a distribution channel for merchants and consumer product companies for their digital coupons, loyalty programs and other offers.

Isis expects to charge fees to the banks and payment service providers for managing their applications on the carriers’ SIM cards or other secure chips that the telcos control on the phones.

Isis would also take a small fee when it delivers a coupon or enables consumers to receive advertising or other offers on their phones, Hughes said.

Instead of creating a new retail payments brand and back office, Isis now appears to be setting out to be a social shopping platform and ad network.

Much hinges on ability to retain control of the credentials management process, though. Carriers obviously would like that process to center on the mobile handset subscriber information module. Handset manufacturers want to control the process themselves.

Without Own Payment Service, Isis Recasts Itself as ‘Delivery Engine’

Citi and MasterCard to Launch NFC Payment on Google’s Nexus S

Citigroup and MasterCard Worldwide will soon announce a near field communication mobile payment service with Google, NFC Times reports. Citi reportedly will issue a prepaid MasterCard PayPass application to be loaded onto Google’s Nexus S and perhaps other Android phones.

The initiative will put the Citi-issued PayPass application inside Google’s new mobile wallet, where it will be stored on the embedded secure chip in the Nexus S.

Google is expected to have overall control of the secure chip. That particular choice is an area of contention between mobile service providers and handset manufacturers, each of which want to control the credentials loading process.

Large U.S.-based processor and merchant acquirer First Data will also work on the project, including providing trusted service management. The actual launch of service might not happen until next fall.

Citi and MasterCard to Launch NFC Payment on Google’s Nexus S

ITU Forecast Shows U.S. Service Provider Growth is All Mobile

This forecast by the International Telecommunications Union for the U.S. service provider market suggests why fixed-line network broadband investments are contentious.

If the ITU forecast is correct, the balance of revenue between mobile and fixed sources will shift dramatically in the direction of mobile services by about 2014.

The issue is how much capital a company ought to invest in a declining business, when it has another growing business.

Few service providers with both wireless and wired network assets will be able to ignore the change. Put simply, the financial return from just about any type of fixed-line investment is going to be sharply limited over the next decade, at the very least. If the ITU forecast is correct, fixed-line revenue is going to keep declining between now and 2015.

AT&T' U-verse Build Virtually Over

AT&T is scheduled to reach 30 million U-verse homes passed by the end of the year with their U-Verse service, or roughly 55 percent to 60 percent of homes.

AT&T President John Stankey now suggests that is about the limit of AT&T's intentions for U-verse. He suggested that 25 percent to 30 percent of AT&T homes will continue to use ADSL and that 20 percent of homes are "not a heavy emphasis for investment."

Those figures illustrate a couple of important strategic considerations. AT&T serves many lower-density customers where a fiber-to-neighborhood approach does not provide an adequate return on the investment.

That doesn't necessarily mean AT&T cannot provide higher bandwidth using other platforms. As often is the case in developing regions, wireless can make the most sense.

But that also suggests why, over the long term, it remains likely that satellite video providers might wind up being the preferred linear video delivery channel, irrespective of whether either or both leading U.S. providers wind up as actual parts of either AT&T or Verizon.

AT&T's Stankey: U-verse Build Virtually Over

How Brands Use Facebook

Social Media: Some Channels Seen as More Important Than 2 Years Ago

Over the last two years, it appears that business perceptions of the value of social media have shifted. Some channels, such as a company blog, Facebook, YouTube and Twitter, now are deemed more important than in 2009. Other tools are seen as less important. The one consistent theme is that all of the more-popular social media channels involve content creation.

Android, iOS Lead Apps Market

paidContent Mobile 2011: Flurry On Trends In Apps

How Do You Price Mobile Content Subscriptions?

Nielsen suggests consumers are willing to pay $10 a month or less for mobile content subscriptions. That's an unexpected result. Lots of consumers will say they are willing to consider purchases at that level. The issue is getting them to follow the stated willingness with an actual purchase.

That is harder than it sounds. In consumer markets, getting customers to pay an extra $5 to $10 a month for anything is a pretty significant accomplishment.

Mobile Content Subscriptions Work At $9.99 Or Less - Nielsen Survey | Peter Kafka | MediaMemo | AllThingsD

Smart Phone Share Shifts

It isn't news anymore when smart phone sales grow. What is probably a more-watched indicator is shifts in sales share. In that regard, Gartner reports that in the first quarter of 2011, Nokia’s share has dipped to 25 percent, Samsung is down to 16 percent, and LG dipped to 5.6 percent.

Apple had 3.9 percent share, Research in Motion had three percent, HTC had 2.2 percent, Motorola had 2.1 percent, and Sony Ericsson had 1.9 percent.

Apple and HTC are among handset manufacturers whose share has grown, relative to the same quarter of 2010. Nokia is the biggest loser.

Mobile market grew 19% year over year in Q1

Amazon.com Now Selling More Kindle Books Than Print Books

Since July 2010, Kindle book sales have surpassed hardcover book sales, while Kindle books overtook paperback books early in 2011, Amazon.com says. Less than four years after introducing Kindle books, Amazon.com customers are now purchasing more Kindle books than all print books.

As with the growth of streaming views of Netflix content, the shift is simply one more brick in the foundation of online media, online commerce and mobile content consumption.

Amazon.com Now Selling More Kindle Books Than Print Books

Mobile's share of email up 81% since October 2010

The share of emails accessed by mobile devices increased by 81 percent from October 2010 to March 2011, according to a survey by Return Path.

Sixteen percent of emails were accessed via mobile devices in March 2011, up from 9.2 percent last October, according to the survey. Web mail accounted for 48 percent of all emails accessed in March, while desktops represented 36 percent of activity.

Mobile's share of email up 81% since October 2010