Thursday, May 19, 2011

How Do You Price Mobile Content Subscriptions?

Nielsen suggests consumers are willing to pay $10 a month or less for mobile content subscriptions. That's an unexpected result. Lots of consumers will say they are willing to consider purchases at that level. The issue is getting them to follow the stated willingness with an actual purchase.

That is harder than it sounds. In consumer markets, getting customers to pay an extra $5 to $10 a month for anything is a pretty significant accomplishment.

Mobile Content Subscriptions Work At $9.99 Or Less - Nielsen Survey | Peter Kafka | MediaMemo | AllThingsD

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