Because advertisers are able to rely on more behaviorally-driven ad models today, which page an ad appears on is becoming less and less significant. Instead, second or third tier online inventory can now be sold at a premium price, not because of where or when the ad runs, but because of who is seeing it when it does. This allows publishers to increase the value of all of their site impressions without having to weigh in on a page popularity contest first.
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Wednesday, September 1, 2010
The Rise of the Demand Side Platform
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Why Touchscreens Matter
The most important development that touchscreens enable is simplicity. Whether it be in a website, an application, or an ad, there is a constant struggle between getting all of the information across and keeping things nice and simple. People want simplicity. Businesses want to tell everyone everything.
Touchscreen technology gives us the chance to start pulling away from that and into a new level of design, simply by removing the mouse from the equation. Instead of a mechanically separate navigation interface, people simply point and touch.
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Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Social Media Drives Hyundai 'Uncensored' Campaign | ClickZ
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Mobile Ad Firms Capitalize on iAd Delays | ClickZ
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Facebook Places Surprise: Foursquare and Other Geo- Brands Get Thumbs Up | ClickZ
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Location-Based Facebook: Marketers Optimistic, Yet Cautious on Privacy | ClickZ
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011 | ClickZ
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Online Video Continues to Grow Among U.S. Users | ClickZ
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
ITIC: ‘Significant Progress’ on Net Neutrality Talks « Voices of BroadBand
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
AT&T: Net rules must allow 'paid prioritization' | Politics and Law - CNET News
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Here Comes The First Wave Of Android Tablets!
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
No private net neutrality deal... yet
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Blackberry doomed?
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
ALU acquires OpenPlug to boost carrier apps platform - Rethink Wireless
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
LightSquared's LTE plans leak, nine markets next year - Rethink Wireless
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Tuesday, August 31, 2010
iAd Campaign Disappoints
From August 19 through August 25 Cross Forward ran a campaign on the "iAd for Developers" platform for its Audiobooks Premium app. The results were disappointing,the company says.
For all the promise of selling your apps directly within an advertisement, it appears that so far this is not a viable way to drive traffic and create an economically sustainable promotion, the company says.
For $1,251.75, the campaign generated a total of 84 downloads, thus a Cost Per Acquisition (CPA) of ~$15. For a $0.99 app, those economics just can’t work out.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Be Mobile, Or Dust
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Is Amazon Getting Ready to launch a Video Service?
Amazon might be getting ready to expand its video offerings, according to a report released this afternoon by The Wall Street Journal.
The subscription video service that would operate similarly to its current services, which can be watched on the Web or a variety of video devices.
According to The Journal, Amazon has approached a number of media companies to try to get them to sign onto the plan.
According to The Journal, Amazon has approached a number of media companies to try to get them to sign onto the plan.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Digg Users Don't Like Latest Version
Less than a week after Digg released version 4 of its social news-sharing site, fans have rebelled, flooding Digg with links from a rival sharing site, staging a 'Quit Digg Day,' and prophesying a major drop-off in traffic if the site doesn't return to its roots.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
$1.54 Billion U.S. Mobile Content Revenues in 2010; $3.5 Billion in 2014
Analysts at eMarketer estimate combined revenues from three principal streams—subscriptions (streaming music and mobile TV services); direct and pay-per-view downloads (full music tracks, games and TV/movie/event programming); and advertising-supported (games, music services and video)—will more than double from 2010 to reach $3.53 billion in 2014.
Gaming is by far the leader in terms of usage and revenues: The number of U.S. mobile gamers is expected to reach 64 million in 2010, driving revenues of $849 million.
Meanwhile the number of US consumers who watch mobile video or television on their mobile devices is expected to reach 23 million this year and draw revenues of $719 million. By 2014, however, mobile video revenues are expected to reach $1.3 billion.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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