The most important development that touchscreens enable is simplicity. Whether it be in a website, an application, or an ad, there is a constant struggle between getting all of the information across and keeping things nice and simple. People want simplicity. Businesses want to tell everyone everything.
Touchscreen technology gives us the chance to start pulling away from that and into a new level of design, simply by removing the mouse from the equation. Instead of a mechanically separate navigation interface, people simply point and touch.
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