Wednesday, September 1, 2010

The Rise of the Demand Side Platform

Because advertisers are able to rely on more behaviorally-driven ad models today, which page an ad appears on is becoming less and less significant. Instead, second or third tier online inventory can now be sold at a premium price, not because of where or when the ad runs, but because of who is seeing it when it does. This allows publishers to increase the value of all of their site impressions without having to weigh in on a page popularity contest first.

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DIY and Licensed GenAI Patterns Will Continue

As always with software, firms are going to opt for a mix of "do it yourself" owned technology and licensed third party offerings....