Because advertisers are able to rely on more behaviorally-driven ad models today, which page an ad appears on is becoming less and less significant. Instead, second or third tier online inventory can now be sold at a premium price, not because of where or when the ad runs, but because of who is seeing it when it does. This allows publishers to increase the value of all of their site impressions without having to weigh in on a page popularity contest first.
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Wednesday, September 1, 2010
The Rise of the Demand Side Platform
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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