Consumer Electronics Spending Decelerates

The ChangeWave Alliance's latest survey shows a" sudden huge" pullback in consumer retail purchasing on electronics by U.S. consumers, the largest one since ChangeWave began measuring spending trends back in 2002.

The February 18-25 survey of 4,427 consumers looked at a range of popular gadgets in the consumer electronics industry, including digital cameras, iPods and video game consoles.

Only 19 percent of survey respondents say they'll spend more on electronics over the next 90 days compared to 33 percent who will spend less, an unprecedented sign of weakness in the consumer electronics space.

Broadband Users Generally Satisfied

U.S. consumers generally seem to be aware of the importance of bandwidth as a determinant of their Internet experiences, says Mike Paxton, In-Stat analyst. For the most part, they also seem satisfied with their current access speeds.

Anecdotal evidence suggests many consumers are aware there is a difference between theoretical bandwidth and the actual bandwidth they get when lots of other users are on the network at the same time.

For that reason, consumers increasingly are receptive to higher-bandwidth offers, In-Stat argues. Most consumers probably are not aware that, at peak load, the average bandwidth they may be able to use is as much as an order of magnitude less than the theoretical bandwidth.

That said, more than 83 percent of respondents to a recent In-Stat consumer survey, which included a speed measurement, said they either were "very satisfied" or "somewhat satisfied" with their current connection.

In large part, that finding is testament to generally enhanced access speed offerings by virtually all suppliers.

The survey of 700 users found an average downstream speed of 3.8 Mbps, while the average upstream speed is 980 kbps.

The average downstream fiber-to-home speed was 8.8 Mbps, while cable modem connections averaged 4.9 Mbps and DSL averaged 2.1 Mbps, In-Stat says. Those findings are generally congruent with research published by the Communications Workers of America in 2007.

The average monthly price for broadband service is a bit over $38.

High Latent Mobile Web Demand?

If iPhone users, and a recent study of smart phone users, are any indication, there is clear and vast potential for mobile Web applications, devices and services.

And that is despite the relatively low usage of mobile Web services at the moment. "It is amazing how unaware consumers are of what is, and what is not available" in mobile, Web and other forms of communications, says Elaine Warner, Compete.com analyst.

On the other hand, there is clear potential. “We asked smart phone users what was important to them and 68 percent said Web access was really important,” says Warner. Considering that just seven percent of respondents to the Pew study say they do so on a typical day, Compete’s findings suggest there is vast untapped potential.

One of the biggest struggles the mobile industry has is getting the user experience right, though Warner says the iPhone was a breakthrough.

“We did a study about iPhone and found the two things people want is surfing the Web and checking their personal email,” says Warner. “They still feel they can't do that easily.”

Along the way, application and service providers will have to adapt the context of mobile Web use. “You don't search for the same things you do on a PC as you do from a mobile handset,” says Warner.

“You don't want a Wikipedia page to be the top listing when you enter a search term, she says. “That’s not likely to be what you want.

More typically a user will want to find a place to get to, or something to buy.

Though “voice in your pocket or purse” was the initial “killer app,” sizable demand now exists in the “email in your pocket or purse, “music in your pocket or purse” and to a lesser extent “Web in your pocket or purse” user segments.

That few people have used the mobile Web up to this point is understandable. It has been a difficult experience, for the most part. And it may turn out that early iPhone users are particularly avid users of the Web.

But if Compete’s survey findings are any indication, there is pent-up demand for mobile Web access.

How Many Lines or VoIP Accounts?

Suppliers shipped an estimated 9.8 million VoIP subscriber feature server licenses for deployment in service provider networks, according to analysts at iLocus. Those licenses generated $177.4 million in revenue, and grew
34 percent, quarter over quarter.

The growth is due to high voice over broadband activity in Europe and among cable operators in North America. In Asia-Pacific VoBB growth is still confined to Japan mostly.

Of the 9.8 million VoIP subscriber licenses sold during 4Q07, licenses for hosted business phone system (hosted PBX or hosted Centrex or key system) lines account for about 1.2 million.

The remaining 8.6 million were mainly deployed for residential VoIP or switch replacement, iLocus says.

That suggests, at least for the short term, a belief that 12 percent of overall VoIP sales by service providers are of the hosted phone system sort.

Keep in mind that such data is not so granular as we might hope. In fact, even the reported penetration of landlines is less granular than one might think. If one looks at reported landline phone penetration, for example, there is a period between 2005 and 2007 where the installed base appears to oscillate wildly.

It appears that changes in the survey instrument are partly the reason. Government researchers now ask whether "any" phone service is available, specifying that mobiles count, where they used to ask whether a phone line was available. The government now makes a distinction between phones "in the living unit" and "available in the building" as well.

So it is likely we simply have reporting error in recent data. Over time that should correct. But the point is that even the official Federal Communications Commission data now have to be interpreted.

It's just another reminder that all our survey data should be considered indicative of trends rather than firm descriptions of physical reality.

Google IS Online Advertising

Though total U.S. ad revenue at 17 public companies increased nine percent in 2007, online revenues grew 28 percent, says Henry Blodget, Silicon Alley Insider author. Total ad revenue for the 17 firms was $58 billion, while online revenues were $18 billion.

Offline revenue grew about $1 billion while online grew $4 billion. Google got $2.7 billion of that total, while online ad revenue at Yahoo, Microsoft, and AOL grew $1.3 billion. In other words, says Blodget, Google captured twice as much revenue as its closest three competitors combined.

Google.com's U.S. revenue growth was more than twice as much the growth of ad revenue in all of the 13 offline media companies Blodget tracked.

More Online Video, More Managed P2P

Online video sites have delivered promising stats recently, says Compete.com analyst Aniya Zaozerskaya. Netflix’s WatchNow, which allows subscribers to any Netflix plan to watch full-length movies and TV episodes online from their collection, had 69 percent more people using the service this quarter as compared to last quarter.

Veoh.com, which allows users to view and share short YouTube-like videos as well as stream full-length TV show episodes, has grown from just under 1.5 million unique visitors one year ago to over six million in February 2008.

Hulu.com, a newer site offering both full-length movies and TV shows, including the most recent in-season episodes, also is gaining traction, she says.

Assuming peer-to-peer applications are deemed lawful, and therefore not to be blocked--and that seems a certainty--managed P2P services would seem to be poised for growth.

One reason P2P chews up so much bandwidth on service provider backbones is the unmanaged way P2P traditionally operates. Bits of content might be fetched from long distances when the same material actually resides on a user hard drive someplace local.

So far, it appears, managing P2P streams can reduce overall backbone network traffic by 60 percent or more, executives at Pando Networks and Verizon Communications say.

Network-aware versions of P2P that can fetch data from local sources rather than reaching far across the network, can help,in that regard.

103 Million HDTV Households

Analysts at Pike & Fischer predict that up to 103 million U.S. households will be paying their multichannel video provider for some form of HD service or rental equipment by the end of 2012. And while most analyst forecasts wind up being overly-aggressive, this projection is about as grounded as a forecast could be. Since more than 90 percent of U.S. households subscribe to cable, telco or satellite-delivered television service, and since the U.S. broadcasting system is moving to an all-HDTV format in 2009, it only makes sense that most people are going to be watching at least some HDTV from the moment of transition.

And while analog tiers of service will be offered for several years after the broadcast transition, most viewers are going to switch, fairly quickly. Cable operators, of course, now are saying they will voluntarily continue to simulcast analog local station feeds until 2012.

Keep in mind that the total number of television households in the U.S. market, including Alaska and Hawaii, is 111.4 million, according to Nielsen Media Research. So in predicting that 103 million U.S. homes will be paying for some form of HDTV, three years after the transition date, Pike & Fischer is making a simple observation that 93 percent of households will be on an HDTV-capable tier of some sort by the time U.S. cable operators will have switched off their off-air analog feeds in favor of the HDTV feeds provided by local broadcasters.

So there may still be some hold-outs in 2012. But, by and large, Pike & Fischer simply makes the point that most people will continue to buy a multichannel video service, and that by 2012, virtually all those providers will be selling HDTV programming widely available on the basic service tier.

Again, most analyst projections err on the side of excessive optimism. This isn't one of those cases.