103 Million HDTV Households

Analysts at Pike & Fischer predict that up to 103 million U.S. households will be paying their multichannel video provider for some form of HD service or rental equipment by the end of 2012. And while most analyst forecasts wind up being overly-aggressive, this projection is about as grounded as a forecast could be. Since more than 90 percent of U.S. households subscribe to cable, telco or satellite-delivered television service, and since the U.S. broadcasting system is moving to an all-HDTV format in 2009, it only makes sense that most people are going to be watching at least some HDTV from the moment of transition.

And while analog tiers of service will be offered for several years after the broadcast transition, most viewers are going to switch, fairly quickly. Cable operators, of course, now are saying they will voluntarily continue to simulcast analog local station feeds until 2012.

Keep in mind that the total number of television households in the U.S. market, including Alaska and Hawaii, is 111.4 million, according to Nielsen Media Research. So in predicting that 103 million U.S. homes will be paying for some form of HDTV, three years after the transition date, Pike & Fischer is making a simple observation that 93 percent of households will be on an HDTV-capable tier of some sort by the time U.S. cable operators will have switched off their off-air analog feeds in favor of the HDTV feeds provided by local broadcasters.

So there may still be some hold-outs in 2012. But, by and large, Pike & Fischer simply makes the point that most people will continue to buy a multichannel video service, and that by 2012, virtually all those providers will be selling HDTV programming widely available on the basic service tier.

Again, most analyst projections err on the side of excessive optimism. This isn't one of those cases.