Though total U.S. ad revenue at 17 public companies increased nine percent in 2007, online revenues grew 28 percent, says Henry Blodget, Silicon Alley Insider author. Total ad revenue for the 17 firms was $58 billion, while online revenues were $18 billion.
Offline revenue grew about $1 billion while online grew $4 billion. Google got $2.7 billion of that total, while online ad revenue at Yahoo, Microsoft, and AOL grew $1.3 billion. In other words, says Blodget, Google captured twice as much revenue as its closest three competitors combined.
Google.com's U.S. revenue growth was more than twice as much the growth of ad revenue in all of the 13 offline media companies Blodget tracked.
Saturday, March 15, 2008
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