Friday, March 14, 2008

More Online Video, More Managed P2P

Online video sites have delivered promising stats recently, says Compete.com analyst Aniya Zaozerskaya. Netflix’s WatchNow, which allows subscribers to any Netflix plan to watch full-length movies and TV episodes online from their collection, had 69 percent more people using the service this quarter as compared to last quarter.

Veoh.com, which allows users to view and share short YouTube-like videos as well as stream full-length TV show episodes, has grown from just under 1.5 million unique visitors one year ago to over six million in February 2008.

Hulu.com, a newer site offering both full-length movies and TV shows, including the most recent in-season episodes, also is gaining traction, she says.

Assuming peer-to-peer applications are deemed lawful, and therefore not to be blocked--and that seems a certainty--managed P2P services would seem to be poised for growth.

One reason P2P chews up so much bandwidth on service provider backbones is the unmanaged way P2P traditionally operates. Bits of content might be fetched from long distances when the same material actually resides on a user hard drive someplace local.

So far, it appears, managing P2P streams can reduce overall backbone network traffic by 60 percent or more, executives at Pando Networks and Verizon Communications say.

Network-aware versions of P2P that can fetch data from local sources rather than reaching far across the network, can help,in that regard.


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