Some 45 percent of business decision makers polled by Harris Interactive state that wireless applications are important or absolutely essential to remaining competitive in today’s highly competitive marketplace. The survey of 700 small, medium and large businesses found the companies surveyed expect a 15 percent improvement in their bottom-line over the next 12 months.
Improved communications were seen by 23 percent of respondents. About 18 percent expect improved employee efficiency. Another 14 percent expect productivity and process improvements. An equal percentage expect improved customer care. About 11 percent expect cost reductions.
Whether one agrees or not, respondents indicate that, for whatever reasons, they are increasing their wireless spend. The survey shows the wireless portion of the companies’ voice and data infrastructure increasing from 35 percent over the last twelve months to 41 percent over the next twelve months, an increase of nearly 20 percent.
http://www.ctia.org/media/press/body.cfm/prid/1813
Sunday, April 12, 2009
Business Wireless Spending to Accelerate
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Sprint Proximity Marketing Campaign Launched
Sprint is supporting a proximity marketing campaign at Kansas City's Sprint Center.
http://billboard.prweb.com/releases/2009/03/prweb2269584.htm
http://billboard.prweb.com/releases/2009/03/prweb2269584.htm
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Proximity Marketing for "Fast and Furious"
Interactive trailers for the movie "Fast and Furious" are available for download free-of-charge to Bluetooth enabled mobile phones at select cinemas and other public locations throughout Germany. The interactive trailers offer the mobile viewer a one-click access to "Fast and Furious" sweepstakes contest and allows them to purchase movie tickets for upcoming screenings of the film in select cinema chains in Germany.
http://sev.prnewswire.com/advertising/20090331/SF9150631032009-1.html
http://sev.prnewswire.com/advertising/20090331/SF9150631032009-1.html
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
DMA Bluetooth Marketing Guidelines Released
New mobile marketing guidelines for Bluetooth campaigns have been developed by the Direct Marketing Association for the U.K. and other markets, and are designed to protect users from "spam." Good move.
http://www.dma.org.uk/_attachments/resources/4756_S4.pdf
http://www.dma.org.uk/_attachments/resources/4756_S4.pdf
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Bluetooth-Based Mobile Marketing Campaigns
Though most mobile marketing campaigns up to this point have been based on use of text messaging (short message service), more common availability of Bluetooth also offers an opportunity for proximity messages over short distances, without the expense of the data network, says Mark Brill, Direct Marketing Association Mobile Marketing Council chairman.
That means creating a local Bluetooth zone at a physical location with high traffic, such as restaurants, public transit stations, bars or retail locations, able to reach users within a relatively confined area of possibly 260 feet in diameter.
"The key to a successful Bluetooth proximity marketing campaign is to provide a clear incentive or offer, explain why you are communicating and gain the trust of the user," he says.
About 30 percent of people have their Bluetooth turned on all of the time, mostly to use hands-free headsets. The TV show "Lost" has used such a technique to promote the new season by allowing users to download wallpaper and ringtones, images or a trailer.
Bacardi Rum has used Bluetooth at music festivals, sending drink vouchers and allowing users to send their own photos and messages to a large screen at an event.
Levi’s Jeans has equipped personnel with backpacks equipped with Bluetooth units and small screens.
Still, there are issues. A Bluetooth connection to a mobile does not provide the marketer with a phone number or user information, so tracking a user requires some form of registration. As always, opt-in rules are needed as well.
http://www.mycustomer.com/cgi-bin/item.cgi?id=134286
That means creating a local Bluetooth zone at a physical location with high traffic, such as restaurants, public transit stations, bars or retail locations, able to reach users within a relatively confined area of possibly 260 feet in diameter.
"The key to a successful Bluetooth proximity marketing campaign is to provide a clear incentive or offer, explain why you are communicating and gain the trust of the user," he says.
About 30 percent of people have their Bluetooth turned on all of the time, mostly to use hands-free headsets. The TV show "Lost" has used such a technique to promote the new season by allowing users to download wallpaper and ringtones, images or a trailer.
Bacardi Rum has used Bluetooth at music festivals, sending drink vouchers and allowing users to send their own photos and messages to a large screen at an event.
Levi’s Jeans has equipped personnel with backpacks equipped with Bluetooth units and small screens.
Still, there are issues. A Bluetooth connection to a mobile does not provide the marketer with a phone number or user information, so tracking a user requires some form of registration. As always, opt-in rules are needed as well.
http://www.mycustomer.com/cgi-bin/item.cgi?id=134286
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Saturday, April 11, 2009
Mobile Fusion: Mobile Rendering on the Fly
MoFuse, or Mobile Fusion, is a Web application that allows a user or company to easily and instantly create a mobile version of a blog or Web site.
If a blog or site has an RSS feed, MoFuse will use that as the main source of content for a new mobile site. The advantages are obvious. Content creators can continue to create "PC" sites and MoFuse will do the translations. MoFuse also can create static content pages.
http://fuelingnewbusiness.com/2008/08/28/mobile-marketing-for-advertising-agencies/
If a blog or site has an RSS feed, MoFuse will use that as the main source of content for a new mobile site. The advantages are obvious. Content creators can continue to create "PC" sites and MoFuse will do the translations. MoFuse also can create static content pages.
http://fuelingnewbusiness.com/2008/08/28/mobile-marketing-for-advertising-agencies/
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Best New Google Voice Feature: Visual Voicemail
Some of us prefer text messages of any sort to voice messages of any sort. So the best new feature of Google Voice, compared to GrandCentral, is the automatic speech-to-text feature, so now I read my "voice" mails, instead of "listening" to them. Very useful.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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