Sunday, April 12, 2009

Proximity Marketing for "Fast and Furious"

Interactive trailers for the movie "Fast and Furious" are available for download free-of-charge to Bluetooth enabled mobile phones at select cinemas and other public locations throughout Germany. The interactive trailers offer the mobile viewer a one-click access to "Fast and Furious" sweepstakes contest and allows them to purchase movie tickets for upcoming screenings of the film in select cinema chains in Germany.

http://sev.prnewswire.com/advertising/20090331/SF9150631032009-1.html

No comments:

If You are Uncomfortable with Paradox and Mystery, You Might be Uncomfortable with Life!

One of the most distinctive habits of Catholic thought is its refusal to resolve complex moral questions by choosing one pole of a tension a...