Sunday, April 12, 2009

Proximity Marketing for "Fast and Furious"

Interactive trailers for the movie "Fast and Furious" are available for download free-of-charge to Bluetooth enabled mobile phones at select cinemas and other public locations throughout Germany. The interactive trailers offer the mobile viewer a one-click access to "Fast and Furious" sweepstakes contest and allows them to purchase movie tickets for upcoming screenings of the film in select cinema chains in Germany.

http://sev.prnewswire.com/advertising/20090331/SF9150631032009-1.html

No comments:

AI-Driven Retail Traffic is Doubling Every 2 Months, Says Adobe Analysis

Adobe data from web site visits as well as a survey of marketers suggests both that generative artificial intelligence now supports marketi...