One of the chief advantages mobile devices possess, compared to more location-based devices such as PCs, is locational: mobiles are with users virtually all the time. That means proximity communications and marketing, though developing, hold so much promise. Consider sporting venues, where all sorts of undesirable behavior can, and does, occur.
So In Stadium Solutions provides messaging capabilities in sports and other entertainment venues allowing attendees to send messages directly to stadium medical or security personnel.
http://www.instadiumsolutions.com/index.php?option=com_content&view=article&id=44&Itemid=53
Monday, April 13, 2009
In Stadium Proximity Communications Now Available
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
iPhone, BlackBerry Downloads: Different Pattern?
Games lead iPhone app downloads, comScore reports. Nearly half of the the 25 most popular mobile apps are games. Among non-gaming applications, social networking applications: Facebook and MySpace Mobile also can be found. So far, at least, the iPhone, though used by business end users, does not seem to have broken out of its "consumer" appeal base.
Research in Motion's BlackBerry App World has not been in operation long enough to determine whether BlackBerry users behave differently, but at least initially, one suspects that social networking apps are among the top 10, whether that is Facebook or instant messaging clients. One perhaps notable difference is downloads of the Opera Mini browser, for perhaps-obvious reasons. BlackBerry users tend not to rave about the default BlackBerry browser.
http://ir.comscore.com/releasedetail.cfm?ReleaseID=375787
Research in Motion's BlackBerry App World has not been in operation long enough to determine whether BlackBerry users behave differently, but at least initially, one suspects that social networking apps are among the top 10, whether that is Facebook or instant messaging clients. One perhaps notable difference is downloads of the Opera Mini browser, for perhaps-obvious reasons. BlackBerry users tend not to rave about the default BlackBerry browser.
http://ir.comscore.com/releasedetail.cfm?ReleaseID=375787
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Sunday, April 12, 2009
New Rules for Marketing
Listening to consumers is more important than talking at them, says Advertising Age. "The consumer is not a moron, she's the person defining your brand."
You can't hide the corporation behind the brand anymore, or even fully separate the two. Radical transparency now means bad corporate behavior will damage subsidiary brands, while good behavior also can help subsidiary brands.
Public relations now is a primary concern for every chief marketing officer and brand manager. If "marketing" and "PR" are not the same department, tear down the wall. Spend time deciding whether PR is underleveraged in your organization, says Advertising Age.
Cause marketing isn't about philanthropy, it's about "enlightened self-interest."
Social media is not a strategy in and of itself. Nothing will substitutute for good products.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Business Wireless Spending to Accelerate
Some 45 percent of business decision makers polled by Harris Interactive state that wireless applications are important or absolutely essential to remaining competitive in today’s highly competitive marketplace. The survey of 700 small, medium and large businesses found the companies surveyed expect a 15 percent improvement in their bottom-line over the next 12 months.
Improved communications were seen by 23 percent of respondents. About 18 percent expect improved employee efficiency. Another 14 percent expect productivity and process improvements. An equal percentage expect improved customer care. About 11 percent expect cost reductions.
Whether one agrees or not, respondents indicate that, for whatever reasons, they are increasing their wireless spend. The survey shows the wireless portion of the companies’ voice and data infrastructure increasing from 35 percent over the last twelve months to 41 percent over the next twelve months, an increase of nearly 20 percent.
http://www.ctia.org/media/press/body.cfm/prid/1813
Improved communications were seen by 23 percent of respondents. About 18 percent expect improved employee efficiency. Another 14 percent expect productivity and process improvements. An equal percentage expect improved customer care. About 11 percent expect cost reductions.
Whether one agrees or not, respondents indicate that, for whatever reasons, they are increasing their wireless spend. The survey shows the wireless portion of the companies’ voice and data infrastructure increasing from 35 percent over the last twelve months to 41 percent over the next twelve months, an increase of nearly 20 percent.
http://www.ctia.org/media/press/body.cfm/prid/1813
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Sprint Proximity Marketing Campaign Launched
Sprint is supporting a proximity marketing campaign at Kansas City's Sprint Center.
http://billboard.prweb.com/releases/2009/03/prweb2269584.htm
http://billboard.prweb.com/releases/2009/03/prweb2269584.htm
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Proximity Marketing for "Fast and Furious"
Interactive trailers for the movie "Fast and Furious" are available for download free-of-charge to Bluetooth enabled mobile phones at select cinemas and other public locations throughout Germany. The interactive trailers offer the mobile viewer a one-click access to "Fast and Furious" sweepstakes contest and allows them to purchase movie tickets for upcoming screenings of the film in select cinema chains in Germany.
http://sev.prnewswire.com/advertising/20090331/SF9150631032009-1.html
http://sev.prnewswire.com/advertising/20090331/SF9150631032009-1.html
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
DMA Bluetooth Marketing Guidelines Released
New mobile marketing guidelines for Bluetooth campaigns have been developed by the Direct Marketing Association for the U.K. and other markets, and are designed to protect users from "spam." Good move.
http://www.dma.org.uk/_attachments/resources/4756_S4.pdf
http://www.dma.org.uk/_attachments/resources/4756_S4.pdf
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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