The Creative Age is Different, Way Different

General Motors isn't Facebook. Heck, it isn't even Cisco or Microsoft. But neither are any of those companies like Facebook. I don't mean "like Facebook" in financial, social or cultural terms. Facebook is unlike other companies in the way that it creates a product. Most companies create products using some combination of internal resources ("employees") and business partners ("suppliers").

Most companies can tell you who "works for the company" and who does not. What is different about Facebook, and Wikipedia, Google and YouTube is that the "product" is produced by all sorts of people, both inside a "company," inside its "partner suppliers," and from "outside the company." What makes Facebook's product different is that "users" must participate to create a better and more useful product.

That might be true for any sizable organization, to some extent. Consumers help shape products when they decide to buy some more than others, and some not at all. Consumers help products evolve when they start to use products in new and unexpected ways.

But Facebook and others with a "social" product cannot develop with passive or secondary input. They require active creation of content, links and networks by participants. Not every product can be produced in this way. But it is a so-far distinctive attribute of products produced in a "post-information age" era.

Some might call the upcoming era the "creative" era, to differentiate it from the information age. Collaboration is a key cultural attribute of firms that create social products. Facebook depends on users, developers to create its product, which is an experience.

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More Evidence of How Hard it Is to Replicate Google's Success

It's an impressionistic, but useful take on Google's uniqueness among companies, that so few ex-Googlers have been able to replicate Google's success. Googlers are smart, there is no question about that. But Microsoft and many other firms go out of their way to hire "smart people." That fact alone does not seem to automatically produce out-sized results.

Think you can be the next Google?

Google's Culture Flat Out Rocks

Nilofer Merchant, Rubicon CEO and founder, has penned a fabulous post about Google's corporate culture, that is worth reading, especially because you and I will rarely, if ever, encounter a company with a culture this unusually oriented towards innovation; so fearless its atmosphere towards new ideas; so intellectually egalitarian.

Few companies you encounter will ever approach this level of cultural openness. You will run into lots of companies that claim they are this way. They are not. If you speak with enough people, at enough companies, you will discover that most of them think they are "above average," "very good" or even "excellent" at  customer service, or quality, for example.

By definition, this is incorrect. No normal distribution can have a majority, or the vast majority of the population ranked in the top five percent, 10 percent or 20 percent of anything. And yet that is what you'd tend to find, if you asked.

Google, whatever else one thinks about the company, should be applauded, studied and emulated, as should Apple, in some key ways, when it is possible. Most companies cannot meaningfully emulate the core cultural traits of either company, of course. But that's why Apple and Google will remain such important companies.

Most will not try to emulate them, and most cannot, even if they want to. Sometimes the problem is simply that the culture of an organization matches the core tasks it must tackle to be successful. You wouldn't expect a "Google" style culture at a nuclear power plant, a telco or larger military organizations.

You would hope and expect to find it on any small software team, smaller consulting organizations and think tanks, smaller research or policy institutes, smaller marketing firms or architectural firms. Note the emphasis on small; that normally has something to do with it. Still, smallness is a necessary but insufficient prerequisite.

Lots of small organizations are not "collaborative" in the robust sense. People matter.

Merchant's full post

Motorola Backflip Offers New Navigation Interface

Motorola's New "Backflip" offers a new way of navigating Web pages. The Backflip allows you to navigate its screen by touching a panel behind it, thus keeping fingers off of the screen. The Backflip, which runs on AT&T's 3G network, costs $100 after a $100 mail-in rebate and a two-year agreement.

Its name comes from its design: The Backflip's screen seems to flip backward when the QWERTY keyboard flips down for use. In the device's "closed" position, the keyboard flips back up and is automatically turned off.

No Inevitable Need for Usage-Based Pricing, AT&T CEO Says

Usage-based wireless broadband pricing does not necessarily mean an end to unlimited-use plans, says AT&T CEO Randall Stephenson. But it might mean plans that tie usage in some broad way to retail cost of service.

Consider the way mobile plans are sold today. There are some true "unlimited plans" for voice, data and text messaging. But there also are plans with buckets of usage that sell for various lower prices. That same content might well work for future broadband access plans as well.

PC-based wireless broadband users, for example, consume more bandwidth than smartphone users. It might therefore continue to be the case that unlimited use is more practical for smartphones than for PC dongle service.

At the same time, there also are existing precedents for fully unlimited use even for PC devices. Business-grade services such as T1 connections, for example, are unlimited-use services, but also sell for higher prices than typical consumer services.

Anthony Melone, chief technology officer at Verizon Wireless also suggested the U.S. wireless industry might not be able to wait 10 years for additional spectrum of the sort the Federal Communications Commission now hopes to entice TV broadcasters to part with. "They need to have something in the five-year time line."

Perhaps the most interesting comment is Stephenson's take on the continued role for fixed broadband capacity. Stephenson says wireless capacity issues would maintain a role for fixed-line connections "at least in his lifetime."

That suggests even Stephenson can envision a time when fixed connections are not nearly as relevant as they are today.

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TV Everywhere Will Stall Growth of Online Video, One Can Argue

Some observers, not without reason, predict the days of linear multi-channel video are numbered. But that possible transition is likely to take much longer than most expect, in part because incumbents still have weapons at their disposal, including the $32 billion in fees cable operators alone pay to programmers every year.

"TV Everywhere," will allow online viewers to watch shows for no incremental charge, if they're cable subscribers. If programmers go along with the concept, there is almost no way a sizable alternative channel will open up, at least for network fare.

Cable industry executives hope the plan will indeed deflect the online video threat. At least so far, content owners seem unwilling to abandon their long-standing distribution agreements with cable operators. And so long as cable and other distributors remain so key to profits in the broader video ecosystem, no challengers are likely to succeed.

full story here

U.S. Wireless Business Twice the Size of Wireline in 5 Years

In five years, the U.S. wireless business will be more than twice the size of the entire landline services business, say researchers at Insight Research Corp.

Keep in mind that the U.S. wireless and wired network businesses were roughly equivalent revenue producers in 2009.

That is but one example of a profound change in the telecommunications business globally, where wireless already has emerged as the key telecommunications service, with wireless accounts outnumbering wireline voice lines by a four-to-one margin.

In 2000 there were 738 million global mobile subscribers. In 2010, there are 4.3 billion mobile subscribers. In other words, mobile users have doubled twice in just 10 years.

It took just four years to double the number of global mobility users, from 2000 to 2004, and just another four years to double yet again, from 2004 to 2008.

All U.S. landline communications spending stood at $161.4 billion at the end of 2009 and will grow slowly to $165.7 billion by the end of 2014, representing a negligible compound annual growth rate of 0.5 percent.

Total U.S. wireless spending stood at $160.3 billion in 2009. But wireless revenue will grow at an 18.4 percent annual rate between 2010 and 2014, reaching $373.2 billion in 2014.

It now appears 2000 was the year U.S. wired voice accounts hit their peak, as they have been steadily declining ever since.

It is a truism that new technologies cause far less change in the early going than observers predict, but also cause more change than expected once the changes really take hold. It is a related truism that tipping points occur with great suddenness. Long periods of gestation, where each year appears to be much like the next, suddenly erupt, with acute changes unexpectedly obvious.

It appears the U.S. communications industry is about to hit one of those important inflection points, where a new pattern suddenly is obvious.