No Inevitable Need for Usage-Based Pricing, AT&T CEO Says

Usage-based wireless broadband pricing does not necessarily mean an end to unlimited-use plans, says AT&T CEO Randall Stephenson. But it might mean plans that tie usage in some broad way to retail cost of service.

Consider the way mobile plans are sold today. There are some true "unlimited plans" for voice, data and text messaging. But there also are plans with buckets of usage that sell for various lower prices. That same content might well work for future broadband access plans as well.

PC-based wireless broadband users, for example, consume more bandwidth than smartphone users. It might therefore continue to be the case that unlimited use is more practical for smartphones than for PC dongle service.

At the same time, there also are existing precedents for fully unlimited use even for PC devices. Business-grade services such as T1 connections, for example, are unlimited-use services, but also sell for higher prices than typical consumer services.

Anthony Melone, chief technology officer at Verizon Wireless also suggested the U.S. wireless industry might not be able to wait 10 years for additional spectrum of the sort the Federal Communications Commission now hopes to entice TV broadcasters to part with. "They need to have something in the five-year time line."

Perhaps the most interesting comment is Stephenson's take on the continued role for fixed broadband capacity. Stephenson says wireless capacity issues would maintain a role for fixed-line connections "at least in his lifetime."

That suggests even Stephenson can envision a time when fixed connections are not nearly as relevant as they are today.

link to source