Zerista Aims at Small Community Mobile Social Networking

Zerista is a new platform for managing smaller mobile communities, allowing groups to create schedules, send messages, conduct chats, take payments, support checkin operations, send invites, show maps and browse member lists.

This new mobile platform is either an informal or formal mashup of Ning, Eventbrite, Twitter and Foursquare for small groups, in other words.

The business model currently provides free use of the application for groups of 250 or less, then a charge for using the platform to support larger groups, such as convention or trade show groups.

Zerista believes there is a gap in the marketplace between social software for large groups, such as Facebook and Twitter, which are well suited to large macro communities. But those tools might not especially meet the needs of local or "mirco"-sized groups such as soccer leagues, wine clubs or agents working for a single realtor, for example.

In the mobile context, the issue of community "size" is important if you consider the cost of creating a mobile app that could do this, or even several versions of the app to work on a couple major mobile operating systems. Zerista is set up as a "cloud" application that can be published for use by mobile devices without the need to create a special app.

Free Polycom Phones With Speakeasy Offer Through May 31, 2010

Speakeasy, owned by Best Buy, is offering free IP phones to new business customers.until May 31, 2010. Speakeasy is including, free of charge, Polycom SoundPoint IP 321 VoIP-enabled phones to new business customers who purchase unlimited or global Hosted Voice calling plans and have a minimum of five lines.

To the extent that the need to buy new IP phones has been a barrier to adoption, the promotion eliminates that concern.

In addition to offering a free Polycom SoundPoint IP 321 to new customers (MSRP $139), Speakeasy is also announcing their new hardware lineup including two new Polycom phones and three new Cisco phones. Speakeasy's phone lineup now includes the Polycom SoundPoint IP 335, 650, 670, and SoundStation IP 6000; as well as the Cisco SPA 504G, SPA 509G and SPA 525G. Special prices are available for a limited time only for customers wishing to upgrade from the free phone offer to one of these new models.

http://www.speakeasy.net/press/pr/Speakeasy_offers_free_phones.php

Conflicting Employment Numbers in March: What the Heck Does That Mean?

There are conflicting numbers on unemployment coming out. The number of people applying for unemployment benefits fell 6,000 in the week ended March 27, 2010 to a seasonally adjusted 439,000, the Labor Department reports.

On the other hand, A day after the monthly ADP survey showed a private sector job loss of 23,000 compared to a predicted 40,000 gain, employment consulting firm, Challenger Gray, said employers cut 67,611 jobs last month.

The ADP and Challenger numbers indicate that after an improvement in the unemployment picture in January and February, March employment numbers began to decline again, though the Labor Department figures suggest a continued recovery.

So far, the recession has caused the loss of 7.2 million jobs, and the Administration $787 billion stimulus package may have slowed the rate of attrition, but it has not begun to reverse it.

The importance of the unemployment numbers is obvious enough. Consumer spending drives at least 66 percent to 70 percent of all gross domestic product. Until consumer spending recovers, the economy cannot recover.

If the jobless numbers begin to deteriorate again, there will be serious concern about the viability of the recovery.

"The March jobs picture may be the beginning of a trend that America cannot afford to live through for a second time, if there is any hope of a recovery this year," says financial analyst Douglas McIntyre of 247wallst.com.

There is some possibility that the difference between the Labor Department figures and the ADP and Challenger Gray numbers is that the latter are biased to private sector employment, and there obviously has been an increase in temporary jobs caused by the hiring of workers taking the U.S. Census.

The worrisome implication is that private sector employment continues to struggle, and might even have worsened in March 2010, if that is possible.

All of this matters to every citizen, and obviously to any business that sells products to consumers, including communication and video service providers. Historically, voice, broadband, mobile and video services have held up quite well in recessions, and that seems to be the case for the most-recent recession as well.

That is not to say market share shifts halted, or that some legacy products struggled while rising new products gained. Voice market share continued to shift away from telcos and to cable operators and wireless; mobility overall did well while use of smartphones and mobile broadband grew as if there was no recession. Cable operators generally continued to lose video market share to telcos and satellite providers. But all those trends were in place before the recession, and are not caused by it.

If the housing market remains stalled, and unemployment remains high, it seems unlikely there will be too much change in consumer markets. Business markets could be another matter. Most businesses can put off making needed investments for a year or two. But no business can afford to postpone required investments indefinitely.

That suggests business investments could be a brighter spot for service providers in the business segments.

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View on 2020, Sponsored by Ericsson

If you enjoy "futurists," take a look at new series of videos sponsored by Ericsson and taking a look at various perspectives on "the future," some with direct relevance for communications, others less so.

http://www.ericsson.com/campaign/20about2020/index.html

Covad and MegaPath Merge, More Activity Expected

Covad Communications Companyand MegaPath say they have agreed to a merger combining their businesses to create a larger managed services company serving business customers, though Covad's wholesale operations will continue as well.

D. Craig Young, MegaPath CEO, will take the post of Executive Chairman of the combined businesses, while Pat Bennett, CEO of Covad, who will continue as Chief Executive Officer.

Covad offers IP broadband services in more than 4,400 central offices nationwide through its commercial and wholesale distribution channels, though the bulk of revenue still comes from the wholesale side of the business, where Covad sells service to wholesale partners including AT&T, Verizon Business, and Sprint.

MegaPath sells hosted VoIP, managed security, MPLS VPNs for connecting multiple sites, and SSL VPNs to19,000 direct SMB and enterprise customers.

Consolidation in the telecommunications industry is not new, nor is consolidation in the competitive telecom industry, so the deal is not a surprise in that regard. The "roll up" is a time-tested growth strategy in the competitive communications, cable and wireless industries. . Nor is it surprising that company executives say more deals are coming.

Telecom is a scale business, and scale is doubly important when margins are under pressure, as is the case for virtually all legacy telecom products. When profit margins get squeezed, financial performance can be maintained by selling more units. And that means more scale.

The combined businesses will be owned by Platinum and MegaPath investors.

Interest in Content Marketing Grows, Especially in Mobile Context

There are two huge takeaways from Junta42's new survey of 250 marketing professionals in North America: the dramatic growth of content marketing and the upsurge of interest in mobile content (blogs, social networks, video, newsletters, white papers, webinars, podcasts, custom events, magazines and so forth).

(click images for larger view)

Approximately 10 percent of marketers already are leveraging content through mobile applications and 38 percent say mobile content is something they need to know more about. Of all content marketing areas, only mobile marketing rose year over year re: educational needs, says Junta42.

56 percent of companies plan to increase budgets for mobile marketing in 2010 and a hike of 17 percent in 2010 marketing budgets will be funded by drawing money away from traditional channels such as print.

For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010 and 59 percent of marketing professionals surveyed plan to increase their spending on content initiatives, compared to 56 percent in 2009 and 42 percent in 2008.

Content marketing comprises 33 percent of the total marketing budget, in fact. Smaller companies are spending more on their content marketing as a percentage of budget than larger companies. Small
companies (less than 99 employees) spend approximately 40 percent of their total budget on content initiatives.

Larger companies (100 employees or more) spend an average of 18 percent of their budget for content marketing.

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Three Things Verizon and Google Agree On

Despite differences on some other important issues, Verizon CEO Ivan Seidenberg and Eric Schmidt, Google CEO, agree on some matters related to the Federal Communications Commission's "National Broadband Plan."

In an opinion piece authored for the Wall Street Journal, the two executives say three plan elements are praiseworthy.

Not surprisingly, both agree on the plan's nod to health-care information technology, education and job training, and a smart electricity grid. All of those initiatives will tend to create opportunities for both companies.

Both agree on spurring the highest-quality broadband possible, dependent on private investment.

Both say they agree on the importance of making high-speed Internet connections available to all Americans.

The Internet has thrived in an environment of minimal regulation, they say. "While our two companies don't agree on every issue, we do agree generally as a matter of policy that the framework of minimal government involvement should continue," Schmidt and Seidenberg say.

The FCC underscores the importance of creating the right climate for private investment and market-driven innovation to advance broadband. That's the right approach and why we are encouraged to see the FCC's plan, they say.

You might argue all of these are "motherhood and apple pie" sorts of issues, which is true. But it might be significant that both can agree to support, in principle, "minimal government involvement." That doesn't mean the two firms agree on key network neutrality principles or rules. But it does seem to signal a willingness to consider approaches which allow markets to sort out issues.

As typically is the case in communications regulation, regulators will weigh what is possible and prudent, given the different interests, and take those interests into account, crafting solutions that balance the various interests, giving each side something important, while neither side gets all its wants.

That is likely to be case for network neutrality as well.