Mogreet Launches MMS Ad Network

Mogreet has launched a Multimedia Messaging (MMS) ad serving network giving brands the ability to deliver video and picture content to virtually any mobile phone and any wireless carrier, says James Citron, Mogreet CEO.

Mogreet’s interactive Multimedia Messaging (MMS) provides marketers with the largest MMS reach in the mobile world, allowing access to nearly any mobile phone in North America, Europe and Asia, including both smartphones and feature phones.

Among its first customers is Cha Cha, the online question and answer service that handles about a billion queries a year. It would be hard to argue that video and rich media have more impact than simple text, nor the proposition that reach for any visual campaign is wider for MMS than for any other channel.

Mobile Marketing and Technology

20% Will Buy a Table in Next 3 Years

More than 20 percent of Americans currently surveyed by Harris Interactive say they plan to own or buy a tablet device within the next three years, according to a new online survey conducted in November by Harris Interactive and sponsored by Fuze Box. Harris Interactive also estimates there are nine million people who already own a tablet device.

Adults who own or plan to buy a tablet computer in the next three years plan to use their tablet for a variety of applications. Browsing the Internet (78 percent); email (75 percent); reading e-books/newspapers (53 percent) and social networking (50 percent) are expected lead applications.

Some 43 percent expect to watching TV or movies, while 37 percent expect to use their devices for work.

Mobile Marketing and Technology

FCC Net Neutrality Order: No Transparency

Does the public have the right to see the FCC's net neutrality proposal? Net Neutrality probably ranks as the most controversial issue in the communications sector right now, but nobody will be able to see the order in advance. In fact, nobody will be able to read the order until after it is passed.

The lag between passage and publishing is normal for the FCC. What is different is the secrecy in advance of a vote.

Why is FCC's 'net neutrality' order still a secret? - CNN.com

AT&T Says it Has the Fastest Network

AT&T cites a study by Global Wireless Solutions to back up its claim that the AT&T network is 20 percent faster than its closest competitor.

Mobile Broadband Out Performs Competitors | AT&T

Google Still Hunting for a Social Coupon Network

Google, whose $6 billion buyout offer was spurned by Groupon, is in talks with much-smaller rivals, the New York Post reports.

The news is not unexpected. Having determined that social couponing capability is key to local advertising, Google has to get into position, one way or the other.

Google shopping for Groupon wannabe - NYPOST.com

Facebook: The Case for Commerce Is Emerging | ClickZ

There is a growing expectation that Facebook will emerge as a key platform for commerce-based business models.

To the extent that sales originate through traffic, then Facebook already has achieved critical mass. Referral traffic began to clim when the 'Like' button was launched, some would argue.

Referral traffic to retailers and brands from Facebook began to climb. In August 2010, a few commerce brands even had more referral traffic from Facebook than Google.

Facebook as a meaningful source of referral traffic for e-commerce is a trend, and a case for commerce is emerging.

Facebook: The Case for Commerce Is Emerging | ClickZ

Digital Divide is Not Based on Access

In the District of Columbia and other urban areas, unlike rural areas of the United States, "lack of adoption of digital resources (computers and broadband) generally is not due to lack of availability of broadband," says a new strategy paper by the District of Columbina CTO.

"The District currently has three large wireline broadband providers and many smaller ones, as well at least six major wireless broadband providers (both 3G and 4G); together, these providers furnish service in all areas of the city," the report notes.

"Rather, individuals and households in areas where broadband service is available typically choose not to subscribe for one or more of three leading reasons²usability, affordability, and perceived value/relevance."

That's a different problem than the "there is no access" argument some have insisted is the issue, and will be tougher to remedy.

Digital Divide Strategy