Surojit Chatterjee, senior product manager of mobile ads for Google, said campaigns with the click-to-call feature report sic percent to eight percent higher click-through rates than ads that don’t have it.
Tuesday, December 21, 2010
Google’s Click-to-Call Boosts Response Rates
Google click-to-call over the last three months, on mobiles, has grown by an average of 28 percent month-over-month globally.
Surojit Chatterjee, senior product manager of mobile ads for Google, said campaigns with the click-to-call feature report sic percent to eight percent higher click-through rates than ads that don’t have it.
Surojit Chatterjee, senior product manager of mobile ads for Google, said campaigns with the click-to-call feature report sic percent to eight percent higher click-through rates than ads that don’t have it.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
FCC Passes Net Neutrality Order, Unclear What it Means
The Federal Communications Communication has voted to approve new net neutrality regulations on a three-to-two vote. As nearly as we can tell, the new rules, which will face court challenge and possible contrary instructions from the U.S. Congress, mandates network management transparency, and simply codifies existing rules protecting a consumer's right to use lawful applications.
The actual language of the order is not available yet, and much remains to be understood. Some would characterize the general thrust of the rules as forbidding some forms of "priority access" to sites and applications.
The rules appear to apply to both fixed and mobile networks, though only "unreasonable discrimination" is prohibited.
The rules appear to be less affected than fixed networks are, though the language used is broad enough that the actual details will have to be filled in by actual enforcement actions later, taken on a case-by-case basis. It appears we will have to wait not only for the actual written order, but for the legal challenges, case-by-case complaints to the FCC and then possible Congressional direction, one way or the other.
In short, it isn't entirely clear what has changed, here, and how big the impact might be.
Read more: http://www.electronista.com/articles/10/12/21/fcc.approves.net.neturality.rules.despite.gop/#ixzz18ltQVSRl
As expected, many who had argued for more-rigorous rules are disappointed. See http://www.freepress.net/press-release/2010/12/21/free-press-fcc-net-neutrality-order-%E2%80%98squandered-opportunity%E2%80%99 for example.
The actual language of the order is not available yet, and much remains to be understood. Some would characterize the general thrust of the rules as forbidding some forms of "priority access" to sites and applications.
The rules appear to apply to both fixed and mobile networks, though only "unreasonable discrimination" is prohibited.
The rules appear to be less affected than fixed networks are, though the language used is broad enough that the actual details will have to be filled in by actual enforcement actions later, taken on a case-by-case basis. It appears we will have to wait not only for the actual written order, but for the legal challenges, case-by-case complaints to the FCC and then possible Congressional direction, one way or the other.
In short, it isn't entirely clear what has changed, here, and how big the impact might be.
Read more: http://www.electronista.com/articles/10/12/21/fcc.approves.net.neturality.rules.despite.gop/#ixzz18ltQVSRl
As expected, many who had argued for more-rigorous rules are disappointed. See http://www.freepress.net/press-release/2010/12/21/free-press-fcc-net-neutrality-order-%E2%80%98squandered-opportunity%E2%80%99 for example.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Orange Makes Big Bet on NFC, Mobile Payments
Orange, the key France Telecom brand, has announced that it will roll out near field communications-enabled handsets across its whole European Union footprint starting in the second half of 2011.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Mobile Can Help or Hurt Retailers
In the absence of measures taken to use mobile shopping to their advantage, broadly-defined mobile retailing will hurt, rather than help, most retailers. The reason is simple. Web-equipped mobile users easily can check prices, availability, product reviews and other information on products while they are in stores. And people are doing that.
About 30 percent of respondents surveyed by the GfK Roper Poll say that, while at a store looking at a product, they tried to find a better deal elsewhere, using their phone. About 33 percent say that while out shopping, they emailed or texted someone to tell them about an experience at a store, such as finding a great deal or a great gift.
The study, sponsored by Sapient, also found that 30 percent of respondents own a smartphone capable of supporting such activities.
About 19 percent of respondents used their phone to post something on Facebook, MySpace, Twitter, or other social networking sites about their holiday shopping experience.
About 30 percent of respondents surveyed by the GfK Roper Poll say that, while at a store looking at a product, they tried to find a better deal elsewhere, using their phone. About 33 percent say that while out shopping, they emailed or texted someone to tell them about an experience at a store, such as finding a great deal or a great gift.
The study, sponsored by Sapient, also found that 30 percent of respondents own a smartphone capable of supporting such activities.
About 19 percent of respondents used their phone to post something on Facebook, MySpace, Twitter, or other social networking sites about their holiday shopping experience.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Mogreet Launches MMS Ad Network
Mogreet has launched a Multimedia Messaging (MMS) ad serving network giving brands the ability to deliver video and picture content to virtually any mobile phone and any wireless carrier, says James Citron, Mogreet CEO.
Mogreet’s interactive Multimedia Messaging (MMS) provides marketers with the largest MMS reach in the mobile world, allowing access to nearly any mobile phone in North America, Europe and Asia, including both smartphones and feature phones.
Among its first customers is Cha Cha, the online question and answer service that handles about a billion queries a year. It would be hard to argue that video and rich media have more impact than simple text, nor the proposition that reach for any visual campaign is wider for MMS than for any other channel.
Mogreet’s interactive Multimedia Messaging (MMS) provides marketers with the largest MMS reach in the mobile world, allowing access to nearly any mobile phone in North America, Europe and Asia, including both smartphones and feature phones.
Among its first customers is Cha Cha, the online question and answer service that handles about a billion queries a year. It would be hard to argue that video and rich media have more impact than simple text, nor the proposition that reach for any visual campaign is wider for MMS than for any other channel.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
20% Will Buy a Table in Next 3 Years
More than 20 percent of Americans currently surveyed by Harris Interactive say they plan to own or buy a tablet device within the next three years, according to a new online survey conducted in November by Harris Interactive and sponsored by Fuze Box. Harris Interactive also estimates there are nine million people who already own a tablet device.
Adults who own or plan to buy a tablet computer in the next three years plan to use their tablet for a variety of applications. Browsing the Internet (78 percent); email (75 percent); reading e-books/newspapers (53 percent) and social networking (50 percent) are expected lead applications.
Some 43 percent expect to watching TV or movies, while 37 percent expect to use their devices for work.
Adults who own or plan to buy a tablet computer in the next three years plan to use their tablet for a variety of applications. Browsing the Internet (78 percent); email (75 percent); reading e-books/newspapers (53 percent) and social networking (50 percent) are expected lead applications.
Some 43 percent expect to watching TV or movies, while 37 percent expect to use their devices for work.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
FCC Net Neutrality Order: No Transparency
Does the public have the right to see the FCC's net neutrality proposal? Net Neutrality probably ranks as the most controversial issue in the communications sector right now, but nobody will be able to see the order in advance. In fact, nobody will be able to read the order until after it is passed.
The lag between passage and publishing is normal for the FCC. What is different is the secrecy in advance of a vote.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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