Tuesday, December 21, 2010

Google’s Click-to-Call Boosts Response Rates

Google click-to-call over the last three months, on mobiles, has grown by an average of 28 percent month-over-month globally.

Surojit Chatterjee, senior product manager of mobile ads for Google, said campaigns with the click-to-call feature report sic percent to eight percent higher click-through rates than ads that don’t have it.

No comments:

U.S. Court Rejects Structural Remedies for Google AdX: Perhaps Not a Surprise

The U.S. District Court in Virginia has rejected the U.S. Department of Justice structural remedies in the case of Google advertising antitr...