Tuesday, January 4, 2011

Lots of Ways to Over-Simplify Mobile Business

Over-simplistic analysis of the mobile service provider, or fixed-line business, is easy to understand. It's a complicated business in many ways, and complicated stories are hard to tell. "Rich service providers gouging customers" is a vastly-easier storyline than many others.

As some of you know, I'd argue that the U.S. communications business faces very-serious challenges. In fact, fixed line providers face issues more analogous to the U.S. steel, auto and textile industries than anything else. That is to say, the traditional business of selling voice services for money is a sunset business. That is not to say voice communications is any less important for most people, most of the time, and for all people at least some of the time.

It is to say that a highly capital intensive business that is losing its historic business model has radical transformation before it, or an unpleasant demise. I think everybody would agree that broadband and mobile communications are an important foundation for economic success, and that such success cannot be taken for granted. For such reasons, virtually all observers might argue it is a wise policy to encourage investment in the business, as well as investment to create a higher-quality broadband access infrastructure.

Chetan Sharma, an independent analyst, estimates that U.S. carriers will generate about $165 billion in revenues in 2010. Of the total, nearly $55 billion will come from sales of data services alone. That factoid, taken in isolation, can be used to argue that service providers are making way more money from their capital investments than might be justified, or at least that such investments prove the business is sound, since carriers invest about $30 billion to $50 billion annually.

I wouldn't characterize matters that way. It now is tough to raise significant capital for infrastructure, as investors aren't generally dumb. They can see that the business model is challenged, and that new revenue sources beyond voice and even broadband access must be created. That is no less true of the mobile side of the business than of the fixed-line side of the business.

Mission-critical industries that are declining, are not places to create new burdens, one might argue. You might wonder why debates about communications, and what has to be done, so rarely are positioned that way. I'd argue there are sound reasons.

No executive of a public company is going to say anything contrary to the notion that "we face challenges, but have plans in place to meet those challenges." Critics of the industry will always position carriers and service providers as rich, monopolistic, uncaring providers who need to be reined in. Some will argue, in private, that they need to be vanquished, one way or the other.

That isn't to argue that the major providers are not powerful generators of revenue. It isn't so clear they are powerful generators of profit, but for the moment just focus on the revenue. If you believe an ultimate loss of perhaps 50 to 80 percent of the current revenue are inevitable, the strategic picture is quite different. The U.S. steel industry, or auto industry, once appears that way as well.

But those industries could not, or would not, radically change. The strategic challenges are huge. If somebody told you, whatever your current occupation or business, that you would lose half to 80 percent of your revenue in perhaps 10 years, and that every step of the way between here and there would feature more pressure, I doubt you'd appreciate being saddled with obstacles that reduced your current income faster, and limited your ability to reposition, as you fought to change.

The argument that advanced communications will be expensive and difficult to finance, and that obstacles should not be placed in the way, is just a practical response to market conditions that seem almost self evident. Sure, there will always be legitimate issues about abuse of power. But nobody worries about abuse of power in the textile, auto or steel industries, because their "power" evaporated with their business fortunes.

Advanced communications is too important to let wither, and there are clear obstacles to the investment we need to be making. Ripping the profit out of the business is a good way to block the advances we need.

Is Usage-Based Billing A Big Deal?

Bell Canada's request to bill customers, both retail and wholesale, based on how much end users or wholesale partners consume each month, in gigabytes, predictably causes outrage in some quarters, but should not, in actuality, affect the typical consumer at all.

The typical consumer doesn't actually consume all that much data on a monthly basis. Comcast, for some time, for example, has had a monthly 'cap' of 250 gigabytes per household. But the typical household really consumers about two gigabytes to four gigabytes a month.

Primus, a Bell Canada wholesale customer, apparently is notifying its customers that existing high-speed access customers will soon have 25 GBytes of monthly usage included with their service. Additional usage up to 300 GBytes will be charged at $2 per additional GByte, up to a maximum of $60 a month.

Usage in excess of 300 GBytes per month will be charged an additional $1.10 per GByte. Customers who are worried about the 25 Gbyte cap can buy an 'additional usage plan' costing $5 a month for an additional 40 GBytes, for starters.

Typical users won't notice a thing.

Will Mobile Payments Enable Mobile Marketing?

Deborah Baxley, Principal, Global financial services, Capgemini, would not be the first or only analyst who suspects mobile payments capabilities will be intimately connected to a number of mobile marketing approaches, ranging from barcodes, numbered coupons, text messages, sticker-based loyalty programs, to use of near field communications to turn the mobile phone into a digital wallet.

Early results show much higher response rates than traditional marketing, such as paper coupons. Secure chip technology is expected to be the ultimate solution, optimizing usability, convenience, security and consumer opt-in.

Google to Enter Mobile Payments Business?

Google is considering building a payment and advertising service that would let users buy goods at retail locations by tapping or waving their mobile phones against a register at checkout, BusinessWeek reports. The noteworthy angle is the linkage between the payment function and the advertising function; payments and location; payments and local advertising and promotion.

Many observers think the ultimate value of near field communications mobile payments or mobile wallet services will lie in a range of value the systems provide, beyond the actual retail payments feature.

Cash for Content Online - Pew Research Center

About 65 percent of respondents polled by the Pew Internet & American Life Project have paid to download or access some kind of online or other intangible content from the internet, ranging from music to games to news articles.

Music, software, and apps are the most popular content that internet users have paid to access or download, although the range of paid online content is quite varied and widespread.

In a survey of 755 internet users between Oct. 28 and Nov. 1 2010, respondents were asked about 15 different kinds of online material that could be purchased or accessed after a payment. The online content assessed in this survey includes only 'intangible' digital products such as software, articles and music that need not have a physical form.

Some 33 percent of respondents say they have paid for digital music online, the same percentage reporting they have paid for software. About 21 percent have paid for apps for their cell phones or tablet computers. Some 19 percent report they have paid for digital games.

About 18 percent have paid for digital newspaper, magazine or journal articles or reports, while 16 percent have paid for videos, movies or TV shows.

Some 15% have paid for ringtones, while 11 percent have paid for members-only premium content from a website that has other free material on it. About 10 percent have paid for e-books.

Spending between $1 to $20 a month might not seem like a big deal, but it is a significant amount of spending, especially recurring spending, for any popular consumer service. 

Insufficient Battery Life is Just a Fact of Life

Kaufman Bros. equity analyst Shaw Wu has been claiming that the new Research in Motion PlayBook has battery life issues. Wu says he would be “very surprised if PlayBook matches anywhere near the battery life of the iPad at 10 hours unless it uses a larger battery.”

Some of the issues are application related, as has been the case for other categories of devices, such as smartphones.

The PlayBook supports Flash, and Flash is a resource hog, says Wu. “As seen in recent tests for the new MacBook Air, use of Flash can cut battery life in half," he says.

QNX, the operating system on which PlayBook is to run, wasn’t designed for it full mobile use. It was intended for devices drawing power from a wall socket or car battery.

RIM’s implementation of power management is not as well-integrated as that of its rivals–particularly Apple, whose homegrown A4 system-on-chip enables the company to deliver superior battery life, he argues.

To be sure, longish battery life is always a plus for any mobile device. On the other hand, most smartphone users will tell you that if they actually use their smartphones for web-based apps, battery life goes way down. Sure, you can restrict your usage to voice and text only, but then what's the point of having a smartphone?

There might be issues that RIM has to work on. Still, even under the best of conditions, a smartphone is going to run through its charge quickly if much web activity occurs. Tablets have a larger form factor, so can handle a bigger battery. But less than optimal battery life just comes with the territory.

US Tablet Sales Will More Than Double This Year

Forrester Research has revised its estimate for U.S. consumer tablet purchases for 2010 upward to 10.3 million units, and the firm expects sales to more than double in 2011 to 24.1 million units.

Of those sales, the lion's share will be iPads, and despite many would-be competitors that will be released at CES, we see Apple commanding the vast majority of the tablet market through 2012.

One major assumption that changed in the Forrester Research model is the replacement rate, which the firm now believes will be closer to that of MP3 players or iPhones than to that of PCs.

Although they are certainly used for productivity, tablets are proving themselves to be "lifestyle devices" at home and at work, and as such we think consumers will upgrade to newer models more rapidly than they would a more utilitarian device like a PC.

Forrester Research, though originally optimistic about tablet prospects, says it underestimated demand. I'd have to say I was not so sure about them, at first. There typically are two fundamental paths for a PC type device to establish a permanent place in the market. The devices must displace an existing category, or must create a brand-new category. So far, there remain elements of both types of activity.

But the longer term trend seems to be that a new category actually is being created, more akin to MP3 players than PCs. For consumers who mostly want a content consumption device, the tablet can replace a PC.

For users who must create content and "do work," the tablet represents an additional category of devices to own and use.

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