Monday, February 7, 2011

Tablets Driving Higher Interest in Video Advertising

Bigger screens on tablets seem to be driving consumer interest in video-based advertising, a Nielsen report suggests.

Nielsen’s research among connected device owners suggests that iPad owners are more receptive to ads than other mobile device owners, particularly when the ads contain video and other interactive features.

These findings square with the general purpose of the device. After all, the iPad shines when it comes to video and multi-media consumption.

"Financial Reforms" Lead to More Unbanked Americans

All well-intentioned bits of regulation have unintended consequences. Some of those consequences are foreseeable, in fact. Consumer protection legislation provides a good example. "The number of Americans who have bank accounts is likely to drop in the coming months as financial institutions seek to make up the costs of additional regulation with greater fees," says the Credit Union Times.

In response to new limits on fees, banks are setting new minimum balance requirements in order to avoid paying fees for checking services, while others have begun charging fees for debit cards and debit card use.

All financial institutions have faced increased regulations, but financial institutions with more than $10 billion in assets also face a cap on their debit card interchange which has been proposed as low as 12 cents per transaction. That is going to slice the profitability of the credit card business, and in some cases could put issuers under water, says Philip Philiou, partner at Selwanes Philliou.

The unintended consequence is a likely increase in the number of U.S. citizens and residents who do not use bank accounts. Ironically, that is going to increase the opportunity for mobile payment and money transfer services that do not require linking mobile payments to credit or debit accounts or checking accounts.

Remote Deposit for Mobile Banking: Potential "Killer" App

You might have encountered remote deposit capture at an automated teller machine, where the ATM scans a check, or takes a picture of the front and back of a check, and sends it into the cloud for deposit, giving you a copy of the photo? Some think that sort of feature, available on a mobile phone, could be a "killer" app for mobile banking, which today in the U.S. market mostly offers ability to check balances and conduct other simple operations from a mobile device.

But what if banking services also included the ability to snap a picture of a check, send it into the cloud, determine validity of check and get instant funds deposited to a mobile account. That might not be so valuable in the U.S. market, but could be quite useful in many parts of the world where the banking system is undeveloped.

All the Super Bowl Commercials in One Place

I admit, I liked "Carma" and the Volkswagen ads.....

Sony Ericsson Experia Pllay: First "Gaming Phone

Smartphones have proven to be popular casual gaming devices. So Sony Ericsson's new Experia Play is the first serious attempt to design a smartphone with gaming as a lead experience, much as BlackBerries had email as a lead experience, and some other devices are designed to lead with social media, Facebook access or navigation.

Motorola Xoom Tablet Super Bowl Ad

The Motorola Xoom ad obviously is a take on the famous 1984 Apple ad, aired at a time when Apple, struggling against Microsoft, wanted to emphasize its "be different" ethos.

Here's the Apple ad, for comparison. Oddly enough, it now is Apple that is the tablet "incumbent", Apple that is taking some heat for curation of the end user experience. Android devices such as Xoom that are more "open."

Sunday, February 6, 2011

Groupon Super Bowl Ad

Save the rainforest.....

The Roots of our Discontent

Political disagreements these days seem particularly intractable for all sorts of reasons, but among them are radically conflicting ideas ab...