Monday, February 7, 2011

Tablets Driving Higher Interest in Video Advertising

Bigger screens on tablets seem to be driving consumer interest in video-based advertising, a Nielsen report suggests.

Nielsen’s research among connected device owners suggests that iPad owners are more receptive to ads than other mobile device owners, particularly when the ads contain video and other interactive features.

These findings square with the general purpose of the device. After all, the iPad shines when it comes to video and multi-media consumption.

No comments:

Which Firm Will Use AI to Boost Revenue by an Order of Magnitude?

Ultimately, there is really only one way for huge AI infrastructure investments up by an order of magnitude over cloud computing investment ...