Monday, February 7, 2011

Tablets Driving Higher Interest in Video Advertising

Bigger screens on tablets seem to be driving consumer interest in video-based advertising, a Nielsen report suggests.

Nielsen’s research among connected device owners suggests that iPad owners are more receptive to ads than other mobile device owners, particularly when the ads contain video and other interactive features.

These findings square with the general purpose of the device. After all, the iPad shines when it comes to video and multi-media consumption.

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