Are You Embracing the 5C's? | ClickZ

Google's "Zero Moment of Truth" campaign illustrates its thinking about real-time marketing, which includes the ability to engage with consumers wherever, whenever, and on whatever device they are using.

Are You Embracing the 5C's?

Cable Will Lead Triple-Play Market Globally

More than a quarter of the world’s TV households will subscribe to triple-play services (TV, broadband and telephony) by 2016, according to Digital TV Research. The firm estimates triple-play penetration was only about seven percent of households at the end of 2010.

What will stand out is the dominance cable operators hold in triple-play subscriptions.

Read more here.

Nothing Beats Experience

Nothing replaces experience, when considering how much money, time and effort to spend on search engine optimization techniques. And nothing is easier than following expert advice, unless the advice is wrong. Watch the video.

The God Complex in SEO

Google's Eric Schmidt Slams Apple Patent Infringement Lawsuits

"The big news in the past year has been the explosion of Google Android handsets and this means our competitors are responding," says Google executive chairman Eric Schmidt. 'Because they (Apple) are not responding with innovation, they're responding with lawsuits."

"We have not done anything wrong and these lawsuits are just inspired by our success," says Schmidt.

The comments follow the initial finding by the U.S. International Trade Commission that HTC infringed two of Apple's phone patents. The full ITC has not made a ruling on the matter, though, and HTC certainly will appeal.

If upheld, the decision could force other Android phone makers to pay significant royalties to their main competitor, or, worst case, prevent sales of Android devices in the U.S. market.

Whatever else one might think, Google's culture, which emphasizes providing the "best" solution in any category, would naturally lead to such thinking. Google's leaders tend to think they shouldn't win a market unless they do indeed have the best solution. So such lawsuits would tend to be seen as an attempt by a "not as good solution" to use other methods to slow down the superior solution's acceptance.

One doesn't have to agree that Android is, in fact, the best solution to understand the sentiment.

Google's Eric Schmidt slams Apple

U.S. Mobile Backhaul Networks at Capacity, More Investment Needed

Wireless networks in the United States are operating at 80 percent of total capacity, the highest of any region in the world, according to a report prepared by investment bank Credit Suisse.

The firm argued that wireless carriers likely will need to increase their spending on infrastructure, as a result. Globally, average peak network utilization rates are at 65 percent, and that peak network utilization levels will reach 70 percent within the next year, the report says.

Investors may be underestimating the level of equipment spending that is required on an ongoing basis to support rapid growth in wireless data, Chaplin adds.

Some 23 percent of base stations globally have capacity constraints, or utilization rates of more than 80 to 85 percent in busy hours, up from 20 percent last year. In the United States, the percentage of base stations with capacity constraints is 38 percent, up from 26 percent in 2010.

Credit Suisse analyst Jonathan Chaplin says "wireless capex expectations may need to increase longer-term." Chaplin thinks investors seem to expect capital intensity to start to decline in 2012, once LTE spending is largely complete, but that might not be correct.

Read more here.

More 2.3 GHz, 2.5 GHz Spectrum to be Auctioned?

NextWave, which owns spectrum in the 2.3 GHz and 2.5 GHz bands, might be headed for bankruptcy again, which also means its spectrum might be up for sale. NextWave bought $4.7bn worth of spectrum in 1996, sold most of its spectrum assets to Verizon, but retained frequencies in 2.5GHz and 2.3GHz bands.

Clearwire has tried recently to sell spectrum in the 2.5 GHz block and failed to do so, so some will question current demand for assets in those frequencies. But we might get another chance to see whether there is interest in those bands.

NextWave warns of possible return to bankruptcy

Orange, T-Mobile Rethinking Everything Everywhere?

Everything Everywhere, the joint venture between Orange and T-Mobile, might have the biggest share in the U.K. market, but reported a two percent decline in earnings, as well as a slowing of new customer additions in the first quarter of 2011. And the parents might now be unwilling to subsidize the joint venture much longer. http://www.eweekeurope.co.uk/news/everything-everywhere-execs-go-elsewhere-34475

So the departures of former CEO Tom Alexander and Duncan Hay, director of indirect sales, likely are telling. Everything Everywhere loses CEO