Tuesday, July 19, 2011

Are You Embracing the 5C's? | ClickZ

Google's "Zero Moment of Truth" campaign illustrates its thinking about real-time marketing, which includes the ability to engage with consumers wherever, whenever, and on whatever device they are using.

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Is it "Different This Time?"

If you worked at any venture-capital-funded startup during the dot-com bubble, you might recall hearing one of the most-dangerous phrases in...