Tuesday, July 19, 2011

Are You Embracing the 5C's? | ClickZ

Google's "Zero Moment of Truth" campaign illustrates its thinking about real-time marketing, which includes the ability to engage with consumers wherever, whenever, and on whatever device they are using.

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A World Where "Answers" are the Issue, Not "Search" Results

The replacement of traditional search with language model “answers” shifts the internet from a link-based content ecosystem to a world where...