Tuesday, July 19, 2011

Are You Embracing the 5C's? | ClickZ

Google's "Zero Moment of Truth" campaign illustrates its thinking about real-time marketing, which includes the ability to engage with consumers wherever, whenever, and on whatever device they are using.

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"Soak the Rich" is a Truly Dumb Idea, if a Catchy Slogan

Some of us dislike shallow or “bumper sticker slogan” levels of thinking. Economies and societies are very complicated things and we are ver...