Tuesday, July 19, 2011

Are You Embracing the 5C's? | ClickZ

Google's "Zero Moment of Truth" campaign illustrates its thinking about real-time marketing, which includes the ability to engage with consumers wherever, whenever, and on whatever device they are using.

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Walmart, Amazon Take Divergent Approaches to Agentic Commerce

Walmart and Amazon are taking apparently opposite approaches to agentic commerce. Walmart leans to towards an “open” approach while Amazon p...