Tablets Increasingly are Video Consumption Devices

Video is one of the main reasons people use tablets, according to Business Intelligence. That has been true for a couple of years. 

Watching videos and sharing them are among the top-10 activities tablet users engage in on their tablets,

For smart phone users, neither activity cracks the top-10 list.

Tablet owners are far more likely than the average U.S. consumer to disconnect their video subscriptions and use streaming and download services such as Hulu, Apple TV, iTunes, Netflix, and Google TV.

The U.S. Digital Video Benchmark 2012 study from Adobe showed growth of mobile video views of 300 percent. 

Among U.S. Millennials 14 to 23, tablets are nearly as popular for watching TV shows as Blu-rays or DVDs. That might be a trend that changes as Millennials age, but it is too early to say for certain.

Some 25 percent of respondents in this age group say they watch TV shows on tablets every day or weekly, compared to 24 percent who do so on DVD or Blu-ray.

A 2011 Ooyala study found that tablet users watch videos nearly 30 percent longer than those who watch video on desktops and that tablet users complete videos at double the desktop rate.

- See more at: http://www.newsy.com/blogs/greater-video-consumption-found-on-tablets-than-desktops/#sthash.nUdRsksr.dpuf

How Much Competitive Advantage Did T-Mobile USA Gain from "Jump?"

“Sustainable competitive advantage” is a difficult challenge in competitive markets, and especially when the advantages are new retail packaging concepts. T-Mobile USA has gotten confirmation of that difficulty.

T-Mobile USA had unveiled its “Jump” program just a few days ago. Jump allows customers to trade in their existing phone as much as twice a year, with payment of a $10 a month fee. That innovation was intended to differentiate T-Mobile USA from the policies of the other three national carriers, which have restricted “new phone upgrades” to about once every 20 months or so.

That move is part of T-Mobile USA’s “Uncarrier” campaign, designed to position T-Mobile USA as different than AT&T or Verizon Wireless.

But AT&T already has countered with its own similar program, and Verizon will unveil the details of its new plan shortly. Sprint’s response is not yet known.

Firms can obtain a competitive advantage by “implementing value-creating strategies, not simultaneously being implemented by any current competitor,” strategists might say. But it often is too easy to claim such advantage.

Competitive advantage really only is possible when strategies provide value that is rare, valuable, and non-substitutable.

“Sustainable competitive advantage” is obtained when those advantages that are not easily copied by other contestants and can be maintained over a long period of time.

If a firm’s competitors can counter quickly, there is no sustainable advantage. In fact, one might argue whether there is much advantage.

In the mobile service provider business, one might ask whether there is any such thing as sustainable competitive advantage. From time to time, a firm can gain some ground. AT&T having a monopoly on the Apple iPhone provides a recent example.

Verizon Wireless building out its Long Term Evolution 4G network might provide another example of a tactical advantage.

But it is hard to point to sustainable sources of advantage in the mobile business, in the sense of “rare” and “non-substitutable.”

AT&T “Next,” to be available July 26, allows AT&T customers to buy their devices on installment plans that pay off the device cost in 20 months, as does the T-Mobile USA plan.

AT&T customers also can upgrade after a year by turning in their old phone and beginning payments on a new phone.

Verizon is expected to detail its "VZ Edge" upgrade option in the near future as well.

Using AT&T Next, a customer buying an Apple iPhone 5 with a retail price of $650 would make monthly payments of $32.50 a month. Under a traditional AT&T two-year contract plan, the same device would cost about $200 upfront.

The shift of all three carriers to new device payment plans will arguably be more transparent and will allow customers the freedom to upgrade devices on a more timely basis.

But the moves by Verizon Wireless and AT&T to match the new T-Mobile USA device programs also shows how hard it will be for T-Mobile USA to mount and sustain any marketing initiatives that truly distinguish T-Mobile USA from either AT&T and Verizon Wireless, when those carriers think the new initiatives, offers or retail packaging actually will resonate with customers.

A Look at LTE Prices Across Countries

The folks over at Phone Arena have put together an interesting analysis of Long Term Evolution rates and plans across the United States, Canada, United Kingdom, Germany, South Africa, India and Australia.

The analysis plotted the cost, as it relates to the size of data plans, generally for the largest service provider in each country. As you might expect, there are wide differences in price, especially for entry-level plans.

That would be expected when comparing countries such as India or South Africa with the United States, Germany or Australia, where average incomes and prices are higher, across the board.

Some of the findings you would expect, such as the lower cost per megabyte of use as the customer buys in greater volume. One also would expect prices to vary between countries, and that also was found to  be the case.

There is much less correlation of plans and prices between leading service providers across countries. 

One suspects the results would be far more consistent (cost per month) if nominal prices were adjusted for living costs in each country, so that the cost of using LTE was measured as a percentage of income, for example.

The reason for that adjustment is that living costs, and therefore wages and income levels, are quite different in India or South Africa and North America, for example. So all nominal prices for similar or identical goods will vary accordingly.

It therefore will cost more to build an LTE network in North America than in India or South Africa, one might argue.

There are also regulatory costs and scale effects that vary from country to country, and the level of competition arguably will play a role in prices as well. 

On the other hand, those same competitive dynamics probably will suggest that all competitors in a single market will have prices that are fairly closely correlated.

Why Web Apps are Slow

Thosse of you who are developers, or at least "technical," will enjoy this detailed analysis of why mobile apps are destined to underperform mobile web apps for quite some time. 

Why Does AT&T Want to Buy Leap Wireless Now?

Why does AT&T want to buy Leap Wireless now? That’s a different question than asking why AT&T might want to buy additional assets.

AT&T has been among the list of potential Leap Wireless acquirers for some time, along with T-Mobile USA and Sprint.

There are lots of reasons for the expectations of further acquisitions by the U.S. market leaders. Organic growth has become quite difficult in a saturated market, making acquisitions within the core market, and acquisitions in new markets, the fastest way to obtain additional subscribers and revenue growth.

And though top-tier mobile service providers are not unduly enamored of prepaid accounts, as opposed to postpaid, prepaid remains one of the few places in the domestic market where growth is expected.

And since the major carriers have tended to favor separate brands when participating in the prepaid business, the Cricket business works for AT&T.

One motivation that was behind the ill-fated bid for T-Mobile USA--spectrum assets--also is an attraction here. Getting additional customers is helpful, but spectrum assets also are helpful, especially when complementary to AT&T’s current holdings.

Still, there is the issue of timing. Assuming regulatory issues are not an issue, and market conditions are neutral to favorable, why make the bid now?

Maybe because other potential rivals are preoccupied. T-Mobile USA continues to digest MetroPCS, while Sprint has combined with SoftBank and Clearwire. Verizon Wireless has little interest in becoming a bigger force in prepaid.

But there is Dish Network.

AT&T to Buy Leap Wireless

AT&T is buying Leap Wireless, including its five million subscribers, the Cricket brand and spectrum, network and retail assets, though the deal is subject to regulatory approval.

Leap's network covers 96 million people in 35 U.S. states, most of whom use Leap’s CDMA 3G network. But Leap also has a 4G Long Term Evolution network covering 21 million people.

AT&T says it will retain the Cricket brand name, provide Cricket customers with access to AT&T's 4G LTE mobile network, use Cricket's distribution channels and expand Cricket's presence to additional U.S. cities.

The move arguably offers the primary advantage of a new platform to gain share in the prepaid market.

But the proposed acquisition also includes spectrum in the PCS and AWS bands covering 137 million people and is largely complementary to AT&T's existing spectrum licenses.

AT&T says that Immediately after approval of the transaction, AT&T plans to add Leap's unutilized spectrum, covering 41 million people, to AT&T’s LTE network.

Regulatory approval might take as long as nine months, if past precedent applies. The deal would not change U.S. market share in a material way, one might argue. Leap Wireless has market share of less than two percent, and lower average revenue per user than typically is the case for a postpaid service provider.

EE in the United Kingdom typically sees postepaid average revenue per user that is as much as six times the value of a prepaid account.

One Immediate Benefit of New Competition in Myanmar: SIM Cards 2 Orders of Magnitude Cheaper

Competition is supposed to bring new consumer benefits. And that appears to be what new mobile service providers have planned for their new networks in Myanmar.

Norway's Telenor and Qatar's Ooredoo say they will charge around 1,500 kyat ($1.53) for a SIM card. Consider that, at present, SIM cards can cost more than $200 each. So SIM cards will be available at two orders of magnitude less than at present.