Video is one of the main reasons people use tablets, according to Business Intelligence. That has been true for a couple of years.
Watching videos and sharing them are among the top-10 activities tablet users engage in on their tablets,
For smart phone users, neither activity cracks the top-10 list.
Tablet owners are far more likely than the average U.S. consumer to disconnect their video subscriptions and use streaming and download services such as Hulu, Apple TV, iTunes, Netflix, and Google TV.
The U.S. Digital Video Benchmark 2012 study from Adobe showed growth of mobile video views of 300 percent.
Among U.S. Millennials 14 to 23, tablets are nearly as popular for watching TV shows as Blu-rays or DVDs. That might be a trend that changes as Millennials age, but it is too early to say for certain.
Some 25 percent of respondents in this age group say they watch TV shows on tablets every day or weekly, compared to 24 percent who do so on DVD or Blu-ray.
A 2011 Ooyala study found that tablet users watch videos nearly 30 percent longer than those who watch video on desktops and that tablet users complete videos at double the desktop rate.
1 comment:
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