Thursday, August 23, 2007

A First for Google Mobile Usage

Google has seen a spike in usage of its mobile services since May, partly offsetting the traditional summer slump in computer-based Web surfing for the first time, says Marissa Mayer, Google VP.

Traffic to Google's maps, e-mail and mobile searches on mobile phones and wireless handheld devices rose 35 percent between May and June. That reversed the previous annual pattern in which both mobile phone and computer use declined, Mayer says.

Credit Apple's iPhone, at least in part. The iPhone launch apparently lead to a jump of 40 percent to 50 percent in use of Google Maps on mobile phones.

Mobile use remained high into August, even as overall traffic searches surged then fell in the summer months. The traffic traditionally drops by 20 percent to 40 percent between May and June, as computer users in the Northern Hemisphere go on vacation.

Mayer says the numbers suggest growing acceptance of mobile Web applications.

Overall growth in the usage of Google services has begun to pick up again in the current week, as U.S. students go back to school and vacationers begin to return to work, Mayer says.

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