Wednesday, August 22, 2007

Microsoft OCS Starts to Disrupt

Microsoft's Office Communications Server 2007 is going to disrupt market share in today's business phone system market. It also is going to take share and rearrange markets in other areas you might not expect, such as the test and measurement space. Huh? Isn't voice quality testing, on both qualitative (subjective) and quantitative (mean opinion scores, for example) dimensions, something that specialized test and measurement firms do? Well, yes.

But Microsoft also is bringing to market its own "quality of experience" server that automatically tracks end user voice quality no matter where a call is placed--from inside the enteprise or at a hotel. No network test probes are required.

That's just one more example of how incumbents are finding their core businesses under threat of rearrangement from upstarts with deep pockets, strategic motivation, different visions and deep expertise in software and networking.

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