Thursday, September 13, 2007

Lots of Detail for a Phone That Doesn't Exist...


...and which some doubt makes sense. Still, there's growing evidence that mobile software developers are working on services and tools they hope will be packaged with a wireless operating system under wraps at Googleplex and they've been sworn to secrecy, says Business Week reporter Olga Kharif.

Among them: Plusmo, a Santa Clara (Calif.) company that pulls together blogs and news items and sends them to cell phones. Nuance Communications, a Burlington (Mass.) maker of speech-recognition software used in mobile directory assistance services.

Another startup said to be working with Google is 3Jam, a software maker in Menlo Park, Calif., that lets users send text messages to groups of friends.

Google's platform is said to consist of an operating system, mobile versions of Google's existing software, and built-in developer tools. Google is expected to offer an open application programming interface as well.

Since talk of the gPhone emerged, developers whisper that other companies, including Apple, may open their mobile-software platforms to programmers.

Part of that excitement stems from the possibility for developers to tap a new revenue source: mobile advertising, instead of user subscription fees.

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