Thursday, September 13, 2007

Will Verizon Get Handsets Right?


So the rumor is that Verizon doesn't want to support the Google Phone. It also didn't want to support the iPhone. It isn't going to get future N series Nokia devices. So maybe Samsung or BlackBerry are working on a Verizon exclusive. That at least would explain Verizon's reluctance. Granted, Verizon would be loathe to share revenue in the way the new handset partners prefer. But there is a danger here.

It isn't so clear customers are, or can be made, loyal to a network. No network is an expression of a user's identity or personality. Handsets are. Users just want networks to work. Beyond there, why is there any reason for loyalty?

Some networks work better than others, for all sorts of reasons. I happen to be using at&t, Verizon, Sprint and T-Mobile for various applications and devices. All have some shadow areas. In-building coverage is a problem for all of them. Customer service is radically better from all of them, compared to a few years ago.

T-Mobile's biggest negative is the lack of a 3G network. But Verizon's 3G network rarely delivers the throughput it claims. And everybody has coverage issues. In fact, one of the absolute Verizon dead spots is around our Virginia home.

The point is that loyalty to a network isn't likely going to happen, for me or most anybody else. Handsets are another matter, and that's where Verizon could be making dubious decisions at the moment. Unless there is some killer device waiting in the wings, "the network" isn't going to help them.

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