Sunday, September 16, 2007

Verizon FiOS Getting Ready to Blow Down Doors

Readers of ComputerWorld might not be "typical" U.S. consumers. Neither might members of the ChangeWave Alliance, as both will skew much more heavily into the technological savvy end of the customer spectrum. But there's growing evidence that at least for these lead elements of the technology-buying and influencing market, Verizon's FiOS is poised to take significant share.

Not that "satisfaction" is any guarantee of loyalty, but FiOS customers seem significantly happier than Comcast cable modem customers, for example. And on the "I'm going to switch" front, limited FiOS availability, like limited iPhone stock, has depressed sales. That will change, if ChangeWave member sentiments are any indication.

In fact, of users who say they are going to change video providers, the percentage of users who say they intend to switch to FiOS or another fiber-to-customer service is 300 percent higher than the percentage of users that say they will switch to cable for TV service.

So Verizon and at&t simply have to get their networks in front of more customers.

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